Daniel Rothamel of Real Estate Zebra (and of course, an Agent Genius contributor) has found the winning formula for a new video series called “Real Estate in Black & White.”
It has all the elements of a successful video- ironic elevator music, hipster b&w, hand-written boards giving it an authentic feel, AND Daniel’s reinforcement that his beautiful mug isn’t the message… the message is the message. I encourage you all to post the video on your own sites- your readers will thank you!
AGBeat Chief Operating Officer: Lani, named one of Real Estate's 100 Most Influential, as well as 12 Most Influential Women in Real Estate, is a business writer hailing from the great state of Texas in the city of Austin. As a digital native, Lani is immersed not only in advanced technologies and new media, but is also a stats nerd often burried in piles of reports. Lani is a proven leader, thoughtful speaker, and vested partner at AGBeat.
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I showed the video to a friend. He didn't think it was condescending. I think that is such a simple message that I don't get making a video about it. Same as doing a video saying clean your garbage off the front lawn. Not a genuis video but I think alot of agents wish they could tell their clients to price the house better but are scared.
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I finally got to see the video and here is my take. (I will provide my Greg take on the follow up post - trackback above.) I think the concept of driving the "back to basics" point home is good. Persoanlly, I do not the black and white style for video, but it works here. As for offensive, who cares? If the person reading it is not your target audience, that is one less person you have to waste time with. Personally, I like it when I piss someone off as it gets me the feedback the I need to prove I am on the right track.
Ken, great point, we walk away from more listings then we actually take.
>I encourage you all to post the video on your own sites- your readers will thank you! More important make all the agents in your office watch it...maybe they will get the concept of not taking overpriced listings.
The Girl from Ipanema must have been first written for this video. Well done, Daniel.
I can see Greg's point about some customers getting offended, but I think it needs to be left up to them.
Very nice. Simple, direct and the music is perfect.
Genius! Now how many takes do you think it took before he stopped laughing? I wanna see the cut outs!
I *heart* the zebra. What a brilliant guy.
Very well done
Brilliant.
I don't get it... Must be one of those movies you have to watch two or three times to really appreciate. :) Brilliant
A powerful message simply delivered perfectly. Thanks Daniel and Lani.
Ahh, so simple,so basic. Wonder how he got so smart.
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