Your post has inspired an article on this very subject. I’ll post it in two weeks – The title will be something like: “Wanna Succeed In Sales? You Need a Moon-Walk Mind-Set AND a Fed/Ex Skill-Set.”

Thanks.

I remember back in the early days of the internet, there were “companies” (normally just a guy or two) that did nothing but buy URLs and resell them at auctions, or hoard them.

I thought that was so dumb back then. Plus then it cost $70 to register one. What a real bunch of dumbxxxxs!

It was a very basic premise but they had the foresight to know what was coming with the internet and if they played their cards right, are all now wealthy.

I recently inquired about the URL AtlantaRealEstate dot com and the owner said “don’t even bother talking about anything under $100k..”

I dug further and found out he has thousands of URLs registered.

This makes me mad but am I mad because I can’t buy it, or just mad because I didn’t think of it first.

LOL.

RM

Hi Rob – you’re not off topic at all, and I appreciate your feedback. I think the illusive “next big thing” is something most people wonder about … I’ve noticed when it does occur, it can be such a simple thing we wonder why we didn’t think of it.

Trying to outperform everybody else, using the same methods but only a little more-better, might get you slightly higher results than everyone else. Might.

Thinking outside the box and coming up with something that nobody else ever thought of, makes you a leader, market dominator and the ONE that seriously outperforms all others.

Let’s take this SEO stuff for example. In most cases, all the page one people for ultra competitive KWs are the ones that have been around the longest and were the first to think outside the box and came up with blogging strategies, linking strategies, etc., etc. People trying to crack onto page one now days are basically just repeating this. Probably not going to work. The existing sites have been doing it for 5 years already.

So the question is, what’s the NEXT thing that will propel you to the top of the rankings. And, if you discover it, how long can you do it before the rest of everybody finds out and starts copying it?

I hope I have not gone too far off your topic with this reply.

Rob in ATL

Ken – I agree! Consistency has its place … as long as it doesn’t morph into complacency.

Bob – thanks for the note. I agree with checks and balances, particularly as a point of measure. That said, every now and then maybe you just throw it all out the window, say what the heck and color outside the lines to be astonishing!

Thanks for the reminder. Amen. Cheers.