http://agbeat.com/editorials/real-estate/dear-ginny-wth-what-good-is-a-press-release/ News, insights, tools, and inspiration for business owners and professionals Mon, 21 May 2012 04:53:16 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://agbeat.com/editorials/real-estate/dear-ginny-wth-what-good-is-a-press-release/#comment-33338 Brandie Young Fri, 22 May 2009 17:02:56 +0000 http://agentgenius.com/?p=12968#comment-33338 Hi Ginny – great reminders and advice. I like that you urge him/her to ‘be that person’ that’s quoted, even if it’s bad news. It’s preferable to shine a positive light on things, and natural to disassociate from the ugly news. That said, chiming in on the bad news could help position the company as forward-looking or at least smart and realistic. Plus, if it helps further the story/give the journalist more to write about, you will have a say in that piece as well. Hi Ginny – great reminders and advice. I like that you urge him/her to ‘be that person’ that’s quoted, even if it’s bad news. It’s preferable to shine a positive light on things, and natural to disassociate from the ugly news. That said, chiming in on the bad news could help position the company as forward-looking or at least smart and realistic. Plus, if it helps further the story/give the journalist more to write about, you will have a say in that piece as well.

]]> http://agbeat.com/editorials/real-estate/dear-ginny-wth-what-good-is-a-press-release/#comment-63571 Real Estate Feed Wed, 20 May 2009 21:55:48 +0000 http://agentgenius.com/?p=12968#comment-63571 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Dear Ginny WTH: What Good is a Press Release?: http://bit.ly/GuVyq</span></span> Dear Ginny WTH: What Good is a Press Release?: http://bit.ly/GuVyq

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