Comments on: Basic AdWords Lessons Learned http://agbeat.com/editorials/real-estate/basic-adwords-lessons-learned/ News, insights, tools, and inspiration for business owners and professionals Mon, 21 May 2012 04:53:16 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Rob McCancehttp://agbeat.com/editorials/real-estate/basic-adwords-lessons-learned/#comment-70867 Rob McCance Sun, 24 Oct 2010 19:21:47 +0000 http://agentgenius.com/?p=18375#comment-70867 Chris, It's hard to be that specific. While it's obvious that a CT from another state has a high probability of being a relocation, a local CT has a very low (but not zero) probability of being a relocation. I just run ads in the entire US region now, but one recent change I made was to start using negative KWs so I'm no longer getting CTs for lease/rent related KWs. My current business model can't support servicing leases. Chris,

It’s hard to be that specific.

While it’s obvious that a CT from another state has a high probability of being a relocation, a local CT has a very low (but not zero) probability of being a relocation.

I just run ads in the entire US region now, but one recent change I made was to start using negative KWs so I’m no longer getting CTs for lease/rent related KWs.

My current business model can’t support servicing leases.

]]> By: Chrishttp://agbeat.com/editorials/real-estate/basic-adwords-lessons-learned/#comment-70858 Chris Sun, 24 Oct 2010 15:05:11 +0000 http://agentgenius.com/?p=18375#comment-70858 I couldn't agree more Rob. Constant analysis and adjustments are needed to keep AdWords focused, on target and effective. If you let them get away from you, the clean-up is a long and ugly process. Do you think there is any value in creating an AdGroup that uses keywords focusing on in-state relocations? That way you can turn off your other AdGroups that are 'wasting' space by showing up in your local market's ads. I couldn’t agree more Rob.

Constant analysis and adjustments are needed to keep AdWords focused, on target and effective.
If you let them get away from you, the clean-up is a long and ugly process.

Do you think there is any value in creating an AdGroup that uses keywords focusing on in-state relocations? That way you can turn off your other AdGroups that are ‘wasting’ space by showing up in your local market’s ads.

]]> By: AgentGeniushttp://agbeat.com/editorials/real-estate/basic-adwords-lessons-learned/#comment-82667 AgentGenius Sun, 01 Aug 2010 00:02:56 +0000 http://agentgenius.com/?p=18375#comment-82667 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">#agnow Sounds Interesting. I might have to try for an experiment to have ads up across different area's of the US a... http://bit.ly/2GsB20</span></span> #agnow Sounds Interesting. I might have to try for an experiment to have ads up across different area's of the US a… http://bit.ly/2GsB20

]]> By: Nick Nymarkhttp://agbeat.com/editorials/real-estate/basic-adwords-lessons-learned/#comment-55637 Nick Nymark Sat, 31 Jul 2010 20:02:56 +0000 http://agentgenius.com/?p=18375#comment-55637 Sounds Interesting. I might have to try for an experiment to have ads up across different area's of the US and keep out my local area. I think there is some truth to people coming from out of town to buy will be more motivated and ready to purchase. Sounds Interesting. I might have to try for an experiment to have ads up across different area’s of the US and keep out my local area. I think there is some truth to people coming from out of town to buy will be more motivated and ready to purchase.

]]> By: Rob McCancehttp://agbeat.com/editorials/real-estate/basic-adwords-lessons-learned/#comment-40598 Rob McCance Fri, 30 Oct 2009 02:02:50 +0000 http://agentgenius.com/?p=18375#comment-40598 Steph: The experiment lasted only four days. Since 90% of my traffic was local, my traffic and registrations dropped way off. After a few days of that, I panicked and turned my ADs back on in GA. Also, the little voice in my head kept reminding me that I did have two local clients last year that found me on my web site. So, even if it's just ONE, that's worth it. But I had a pleasant surprise. After the big AdWord reconfigure, I'm now getting CTs at $0.08 CPC. Sweet! How's your landing page building going? Steph:

The experiment lasted only four days.

Since 90% of my traffic was local, my traffic and registrations dropped way off. After a few days of that, I panicked and turned my ADs back on in GA.

Also, the little voice in my head kept reminding me that I did have two local clients last year that found me on my web site. So, even if it’s just ONE, that’s worth it.

But I had a pleasant surprise. After the big AdWord reconfigure, I’m now getting CTs at $0.08 CPC.

Sweet!

How’s your landing page building going?

]]> By: Stephanie Crawfordhttp://agbeat.com/editorials/real-estate/basic-adwords-lessons-learned/#comment-40596 Stephanie Crawford Fri, 30 Oct 2009 01:16:48 +0000 http://agentgenius.com/?p=18375#comment-40596 Not targeting your home turf?!? That's something I've never even considered. I've considered the opposite strategy in fact. I love working with out-of-towners as they tend to make their decisions much more quickly, but I always end up wondering how many of those folks are just day-dreaming. Granted, the local ones could just be lookie-loos too. I'm interested in hearing how the experiment goes. Best of luck! Not targeting your home turf?!? That’s something I’ve never even considered. I’ve considered the opposite strategy in fact. I love working with out-of-towners as they tend to make their decisions much more quickly, but I always end up wondering how many of those folks are just day-dreaming. Granted, the local ones could just be lookie-loos too.

I’m interested in hearing how the experiment goes. Best of luck!

]]> By: RealEstate Babblehttp://agbeat.com/editorials/real-estate/basic-adwords-lessons-learned/#comment-62012 RealEstate Babble Thu, 22 Oct 2009 04:20:23 +0000 http://agentgenius.com/?p=18375#comment-62012 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">AgentGenius: Basic AdWords Lessons Learned http://bit.ly/3RhumP Full http://bit.ly/1tqOws</span></span> AgentGenius: Basic AdWords Lessons Learned http://bit.ly/3RhumP Full http://bit.ly/1tqOws

]]> By: Real Estate Feedshttp://agbeat.com/editorials/real-estate/basic-adwords-lessons-learned/#comment-62013 Real Estate Feeds Thu, 22 Oct 2009 04:03:29 +0000 http://agentgenius.com/?p=18375#comment-62013 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Basic AdWords Lessons Learned: Dont be stingy with your thoughts- stop by and comment!Here’s a Saturday n.. http://bit.ly/pTzF2</span></span> Basic AdWords Lessons Learned: Dont be stingy with your thoughts- stop by and comment!Here’s a Saturday n.. http://bit.ly/pTzF2

]]> By: Bobhttp://agbeat.com/editorials/real-estate/basic-adwords-lessons-learned/#comment-40143 Bob Thu, 22 Oct 2009 01:36:08 +0000 http://agentgenius.com/?p=18375#comment-40143 Well done Rob. That info will serve you well on the organic side. Well done Rob. That info will serve you well on the organic side.

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