I don’t go digging but most do send it back at my client survery at the end of the transaction.

Thanks.

First, I don’t want two of my clients who might know each other to get the same email. The same little personal note that sounds like it was written with them in mind.

Second, For me, there is something….slightly “off” in my book, about writing a note that somehow implies that I sat down and wrote them a personal letter, when I didn’t.

The news letter addressed to everyone just seems better to me than the basic drip email. I send a calendar every year with a letter written to everyone, thanking them for business and asking for referrals. I would do that a little more often if I could only find the time.

My theory is that with positively outrageous service, you will get referrals with out having to remind people more than once or twice a year.

I just think 5 emails a day written from the heart, will contact, (5 days a week, 50 weeks a year) 1250 really personal contacts in a year. At 50 transactions per year you would contact all clients for about the last 14 years 2X a year. Throw in a yearly calendar and a birthday card and you have 4 touches a year.

To me, that is enough so that people will remember you. A lot of people tell me that they see my face every day on my calendar and they feel like I am with them always.

If you do a really good job for the clients you have, they will remember you even if you don’t remind them.

I will take a look at that although I have been with Intersend since 1999 and very happy.

After testing a few different companies out I’ve finally settled on MailChimp – the interface is very easy to use and it’s very affordable.

Mark, I know some agents probably just add a contact and forget about them, but you can’t do that.

Brandie, funny you should mention birthdays as I did snail mail for years, then switched to electonic, now I am back to snail mail on the birthday cards. Why? I got more calls and emails thanking me and it was a way to touch base again.

Lani, your welcome and off to FB after commenting here. LOL

Derec, going fishing? I like that.

The standard email campaigns you may find in Top Producer or other CRM: no value, generic, and typically don’t address the needs of the consumer.

Take the time, invest some one and create custom campaigns. Take the little fish, that may not be ready to do anything when they sign up, feed them, and be there when they become big fish.

Great article Missy!

Touch programs like the ones you describe are at the heart of growing your business. The statement “Since 1999 I have been using a drip campaign….” just goes to show why your resume now reads the way it does in the “About the Author” tab.

Kudos for putting automation in a context that all of us can appreciate and apply.