Last year I wrote a post on marketing to women as a niche buyer. To further target this buyer, try appealing to mothers.
Compelling stats
There are 75 million mothers in the U.S. According to the Marketing to Moms Coalition this group is responsible for $2.1 Trillion in spending.
- 5 million moms own their own businesses
- 88% of mothers refer to themselves as household CFO
- 40% of boomer moms are involved in purchases for their aging parents
We know some things about this group. According to Neilsen’s Moms Annual Media Survey these busy ladies’ most common online activity is paying bills, reading the news, researching products and shopping. Check out this November 2009 survey for more details.
Also compelling is the marketing upside. 58% of moms surveyed believe ads that target moms are effective, particularly when they are relatable depicting daily life scenarios such as having fun with the kids, or multitasking.
They’re online … you’re online
I wonder how well a Moms section on your blog would be received, and if it would be a good use of your time? You can start by repurposing some of your current content – school info, local parks info, shopping, etc. then adding more to it.
Anyone have any stories to tell regarding mom’s as niche buyers?
AgentGenius: Another Niche To Consider Marketing To – Mothers http://bit.ly/6la44y Full http://bit.ly/68p1kM
#agnow Sage advice, Todd. Did anyone follow it? http://bit.ly/5WvzKv
Another Niche to Consider – Moms http://bit.ly/7TH6T4 #RealEstate
Another Niche To Consider Marketing To – Mothers: By Brandie Young on January 21, 2010 | 2 Responses · Another Nic… http://bit.ly/82Z4BF
[...] more [...]
Another Niche To Consider Marketing To – Mothers – Last year I wrote a post on marketing to women as a niche buyer…. http://ow.ly/16ompK
#agnow this sounds great and almost a no brainer as a mom, the things i am interested are what mom's are interested in. http://bit.ly/5WvzKv
#agnow Great, Nanette – you won't have to reach far at all! http://bit.ly/5WvzKv
Another Niche To Consider Marketing To – Mothers http://bit.ly/7w5Cd5 / The knock at your marketing door is this from @brandiei
[...] Another Niche To Consider Marketing To – Mothers – Who is looking for a new niche idea? I’m betting Jonathan Dalton jumps on this one [...]
#agnow [...] Another Niche To Consider Marketing To – Mothers – Who is looking for a new niche idea? I’m bett… http://bit.ly/5WvzKv
@agentgenius Another Niche To Consider Marketing To – Mothers http://bit.ly/7EW5Bi