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Facebook invisibility is the French kiss of death

January 30, 2012
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remember Facebook invisibility is the French kiss of death

Don’t die. Read this instead.

Who is NOT on Facebook? Facebook may have over one billion users by the end of 2012. Your parents. Your kids. Past and current clients. The 1% and the 99%. Friends, faux-friends and competitors. And everyone else. Facebook accounts are as common as email accounts these days.

Using Facebook with excellence provides sincere real estate agents an opportunity to beam an omnipresent glow and hum of helpful sharing, serving and solving with more people. A positive Facebook presence is appreciated and beneficial to all. If we’re not Facebook connected with everyone we know in-real-life, ALL of the good people we know are missing out. If fact, if we don’t make efforts to create positive connections on Facebook, we’re actually doing the people we know in-real-life a disservice by excluding them.

Exclusion hurts us as well. A positive presence on Facebook earns trust and leads to indelible Top Of Mind Awareness in the minds and memories of our important real life connections, which means our positive presence on Facebook will lead to our becoming chosen, referred and rewarded more often. Yay!



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But the opposite is true too.  Disconnectedness and invisibility doom us. Sometimes we don’t see the obvious.

Do you have a blind spot?

In chatting with my teammates about Facebook, we discovered that many of us had dozens of relationships with people in our real lives, but in their Facebook lives we were absentinvisible, and disconnected.

For a real estate agent, disconnection and invisibility is the French kiss Of death. We didn’t want to die, so we figured out how to quickly-and-simply find out who we knew in-real-life that had a Facebook account, but we weren’t connected with them – yet.  I share how to point-and-click do it in the video below.

Warning: behaving like a needy, dim-witted lame-o on Facebook is also the French kiss Of death. Don’t be lame and needy or people will run disconnect from you.

We aren’t chosen if we are invisible.

We can’t share, serve, solve, impress, loyalize or become chosen if we’re disconnected and invisible.

top of mind awareness Facebook invisibility is the French kiss of death

Assuming we’re on our most attractive best Facebook behavior, our sincere efforts are worthless to the people we know in-real-life if we’re invisible to them, and they are invisible to us. Let’s make sure that ALL the important people we know are befriended on Facebook. Thankfully, Facebook has a couple of hidden tools to help us quickly and simply find and befriend the people we know in-real-life.

Connect your offline world to Facebook

How to quickly and easily Facebook befriend ALL of the people we know in-real-life with the following video featuring step by step directions (and please forgive the ums):

Do Good. Be Brilliant.

brilliant Facebook invisibility is the French kiss of death

That’s it. Now that you’ve included everyone you know, the glow and hum of your helpful sharing, serving and will we be amplified in-real-life and online.  Which means you’re on your way to positive omnipresence and Top Of Mind Awareness.  Which means you’ll become trusted, preferred, referred and rewarded more often. Yay!

Cheers and thanks for reading.

Ken Brand - Prudential Gary Greene, Realtors. I’ve proudly worn a Realtor tattoo for over 10,957+ days, practicing our craft in San Diego, Austin, Aspen and now, The Woodlands, TX. As a life long learner, I’ve studied, read, written, taught, observed and participated in spectacular face plant failures and giddy inducing triumphs. I invite you to read my blog posts here at Agent Genius and BrandCandid.com. On the lighter side, you can follow my folly on Twitter and Facebook. Of course, you’re always to welcome to take the shortcut and call: 832-797-1779.



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