Mobile ad platform on its way
At AGBeat, it has long been observed that mobile is the future of real estate and the race has been heated, as each of the major real estate search companies releases new apps, new features, and new functions. Consumers searching for real estate while physically in their car or hunting on the ground are traditionally more serious or further along in their search than a desktop user who could be months away from even getting in the car. Thus, the race to have the best mobile product.
According to the IAB Internet Advertising Revenue Report1, internet ad revenue grew 22 percent in 2011 to $31 billion, with mobile as the fastest growing of all categories, up 149 percent to $1.6 billion in 2011 compared to $0.6 billion in 2010.
Combining the rise of mobile ad spending with the need for a hot mobile product, Trulia will soon announce their mobile ad platform in an effort to connect real estate professionals with transaction-ready buyers as they search for homes on their mobile devices. Realtors will be able to purchase the most exclusive ad spot on Trulia, with only five ad spots per ZIP code – advertisers can purchase ads in 20 percent blocks, and even purchase exclusivity in an entire zip code.
The banner appears as seen in the image above – a small drop down on the map search results screen, is non-intrusive, minimizes after five seconds in an effort to not annoy consumers, and is completely branded with the advertiser’s photo, name and phone number. Consumers can call the featured agent directly from the banner, or hit a “call now” button on the full-screen ad.
Trulia recently reported that their mobile traffic growth has risen 250 percent in the last year and that 60 percent of mobile users are more likely to contact an agent. The platform will likely be launched simultaneously in the iTunes store, Android Market (Google Play) and the Windows Marketplace, and Trulia Pro users will likely get first shot at buying up zip codes on the new mobile ad platform.