Digby’s branded app platform
Austin startup, Digby today announced the launch of “Digby Localpoint,” a new mobile platform that enables location-based marketing, analytics and commerce for brands, primarily retailers. The platform uses analytics of shopping activity’s at a brand’s storefront, combined with location-aware mobile messaging tools which the company says “enables brands to attract, influence, understand and own the relationship with their loyal customers across all channels.”
Digby Localpoint works by enabling brands to create “geo-fences” around their storefronts as well as other points of interest and they can embed those geo-fences into the brand’s own app. Digby measures app engagement and events such as consumers entering or exiting the “geo-fence,” visiting the store, scanning QR or UPC codes and other events triggered through the branded app as the consumer uses their smartphone to enhance their shopping experience.
Retailers are pushing their mobile app developers to understand that retail apps are not just a business card for a retailer, but should be able to help consumers while in the store as well as help retailers to better understand their consumers’ behaviors.
The platform allows companies to target messages in real-time based on consumer actions, including sales directly from within the app. Digby Localpoint can be added to a current branded app through a Software Developer Kit (SDK) or through an application developed directly by Digby. The company currently serves Costco, Skymall, Home Depot, Lilly Pulitzer and many others.
The current technology is aimed primarily at enterprise level clients, but as mass development becomes the norm, it will trickle down through the developer ecosystem and be available to small and medium businesses.