William Pitt Sotheby’s International Realty partners with WellcomeMat

January 16, 2012
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Launching new video channel

Residential real estate firm, William Pitt Sotheby’s International Realty has announced a strategic partnership with WellcomeMat, the leading video publishing platform for the real estate industry, as they partner to launch a new, innovative video channel.

This association marks WellcomeMat as the exclusive video platform for over 1,000 real estate professionals with William Pitt Sotheby’s International Realty and partner firms Julia B. Fee Sotheby’s International Realty and Litchfield Hills Sotheby’s International Realty, serving the residential markets of Connecticut and Westchester County, New York, making their three websites “mobile-compatible video broadcasting destinations.”  

“Finding a place to call home is an extremely significant and emotional process,” said Christian Sterner, founder of WellcomeMat. “William Pitt Sotheby’s International Realty and Julia B. Fee Sotheby’s International Realty are attuned to the competitive edge of local expertise in the global real estate marketplace.  Now the firm, the largest Sotheby’s International Realty affiliate globally, will be leveraging the advantages of video to tell their local stories.”



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“Instantly accessible from our newly reengineered websites, our exclusive new custom video channels provide an invaluable resource for the consumer,” said Vincent Socci, Director of Marketing for William Pitt Sotheby’s International Realty.  “Featuring community tours of area towns, luxury property tours, agent profiles and market trends, this comprehensive video outlet adds another dimension to our firm’s innovative digital initiatives and marketing programs.”

The rise of web video

Web video is increasingly popular with web users, with an average of 200 billion video views per month now and rising. As consumers have more video experiences, novices publishing shaky cell phone camera videos are becoming less and less acceptable as higher quality video is now more prevalent.

“Prospective home-buyers crave engaging and impactful content that will help them see, feel and decide where they want to live,” notes Rudy Bachraty, Chief Educator at WellcomeMat.  “Video delivers that experience like no other. It’s exciting to see a firm like William Pitt Sotheby’s International Realty along with partner firms Julia B. Fee Sotheby’s International Realty and Litchfield Hills Sotheby’s International Realty execute a strategic long-term video plan to serve their markets.”

William Pitt Sotheby’s International Realty, along with its partner firms, is the third-fastest-growing real estate company nationally and the 23rd-largest real estate company by sales volume in the United States, offering unmatched marketing exposure with the global reach of the Sotheby’s International Realty brand. Notes Vin Socci, “As the focus continues to shift toward the use of video content in real estate, our partnership with WellcomeMat puts us on the leading edge of this trending advance in the industry.”

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