Polaroid Fotobar: the next generation of digital prints
Next month, the first ever Polaroid Fotobar will open its doors in Delray Beach, Florida, allowing consumers to edit and print digital photos right from their smartphones, and other devices. The retail location marks the next generation for Polaroid after their instant photo film became an American favorite for generations, and if these retail locations go well, they will be showing other companies how to bounce back, years after filing bankruptcy.
This Polaroid Fotobar location will be one of ten to open in 2013. Consumers bring their devices and transfer photos from their devices or even their social networks like Instagram, Facebook, Twitter, and more, sending them directly to a Polaroid Fotobar workstation.
After transferring the photos, customers can add filters, adjust contrast and brightness, fix red eye problems, and of course, print out all photos.
Taking it a step further, the Polaroid Fotobar allows customers to transfer images, then order custom framing out of “the finest materials” from metal, wood, and bamboo, ready within 72 hours as shown in the video below:
“Polaroid is about sharing life’s most precious and memorable moments,” said Polaroid CEO, Scott Hardy. “We have been, and continue to be, about self-expression, creativity and fun. Polaroid Fotobar retail stores represent a perfect modern expression of the values for which we have stood for 75 years.”
On top of services, the locations will have a multi-purpose room for private parties, classes, and portrait work displays, making the locations interactive in more than one way.
If Polaroid is successful with these retail locations, they could stand out in a world where many legacy brands simply pretend like digital doesn’t exist and dig in their heels to insist that their old offering will be loved and purchased indefinitely. If they pull this endeavor off, they could improve their chances of making it to their 100th year of existence in 2037.