Newsletters for Realtors
While some support and some criticize e-newsletters, the majority of actively marketing real estate professionals use them in their marketing arsenal, which is the demand that customer relationship management (CRM) software company, IXACT Contact has responded to, launching a new e-Newsletter feature. The company says this new feature makes them the only real estate CRM on the market that gives subscribers the ability to send out pre-designed and written e-Newsletters to their contact.
Additionally, the company told AGBeat, “We’re now also the only real estate CRM to offer Email Campaign Reporting (this feature is normally reserved for dedicated email marketing systems like Constant Contact or MailChimp). It’s very exciting!”
Rich Gaasenbeek, Vice President, Sales and Marketing at IXACT Contact said, “When Realtors get busy, important relationship-building activities such as keeping in touch with past clients often fall by the wayside. With IXACT Contact’s monthly e-Newsletter, Realtors can keep in touch with everyone in their database easily and effectively. It’s effective because our e-Newsletter is designed and written by real estate marketing professionals. And because it’s complete and ready to send, it’s easy.”
With real estate professionals constantly seeking out ways to stay top of mind, a quick and easy e-Newsletter through a CRM is a simple way to do just that, without having to commit hours every day, as other marketing efforts tend to require. The company is confident in their new offering as a money saver as well, as their customers are no longer required to pay for extra third party services, and note that the major benefit is that Realtors can track the effectiveness of their email marketing and identify their best leads.
Below is a sample e-Newsletter through the IXACT Contact system (note that reduced image quality is on our end due to compression and does not represent the aesthetic quality of the e-Newsletters):