Looking more photogenic

Ultra famous photographer, Peter Hurley has released a new instructional video aimed not only at photographers, but their subjects, in an effort to help people to look more photogenic. By coaching his subject, Hurley shows how he accentuates the jawline of his clients with a few simple tips “for quick use whenever you have a human being in front of your camera,” or of course, if you are a human being in front of a camera.

Throughout his recent video, Hurley shows a step by step alteration of a man moving his head to create different looks, and it is quite dramatic. Afterwards, with several shouts of “shabang!” and the like, Hurley shows photos of models in natural poses, then in poses with adjusted jawlines, and the results (like those above) are stunning.

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Other tips on being photogenic, why it matters

Of course we all want to look good in photos, but in a world where social media reigns, an accurate profile has become a critical tool for every professional’s arsenal. A recent study shows that a website’s conversion rate can be skyrocketed by using human faces, which is the ultimate case for using not only a profile picture (even if you’re scared), but for using photos of people more often than photos of things on your website.

No one expects every person online to look like Cindy Crawford, but photos must be at least close to accurate (read: not ten years old, not Photoshopped to death), just like photos of food on packages must be accurately sized or disclaimed, so should images of yourself you present online as a depiction of you, because that image is trusted as fact.

Additionally, it is important to use a profile picture because Gravatars are often used on websites as the picture next to a comment you leave.

Lastly, we would add that there are 7 tips for what you should do or not do when getting your headshots done, and below is a brief video chock full of tips for looking good in a photo (but remember Hurley’s video about the importance of the jawline):

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