…is Kicking 2.0’s Butt
Real estate 1.0 seems to be kicking real estate 2.0’s butt these days in California’s East Bay area. Keller Williams Realty in Danville, CA (the office I work out of) has about 200 agents; on average about 75 – 100 Realtors attend each week’s meeting of the Realtors Marketing Association (Alamo, Danville, San Ramon) and the Valley Marketing Association (Pleasanton, Dublin).In the last month, I haven’t heard from a single Realtor about any new business arriving via their website. Houses are still be bought and sold in this part of the East Bay. Here’s what is working:
- Working Expired Listings
- Door Knocking
- Working the Database
I don’t claim this to be 100% accurate, but it seems that the majority of new listings and new buyer agreements are arriving the old fashion way in this slow market.