Public Relations Section

ExxonMobil

ExxonMobil shows brands how to fail during ...

Apr 02, 20131 Comment495 Views

ExxonMobil recently had a substantial spill in a neighborhood and they are doing some things well and some things poorly.

media relations

4 tips for improving your company’s m...

Mar 13, 20131 Comment623 Views

Media relations can be complicated, but with these four tips, your brand will be prepared in advance so there is no media outlet you can't handle flawlessly.

daniel day lewis as lincoln

9 acceptance speech lessons from Daniel Day...

Feb 27, 2013No Comments1254 Views

When lucky enough to be honored at any ceremony, the first thing anyone should do is research how to give an acceptance speech. We offer 9 lessons from the now famous speech by Daniel Day-Lewis as a

reputation management

Reputation management in the era of distrus...

Feb 25, 20133 Comments393 Views

Reputation management today is more challenging than in the past as distrust has set in to the American culture obsessed with communication, but there are ways to safeguard your brand.

Maker's Mark

Maker’s Mark reverses decision to dil...

Feb 19, 20133 Comments347 Views

Maker's Mark recently announced they would be altering their formula, but fans protested, and they reversed their decision, treating it like a crisis rather than a mistake, and all with little explanation.

paterno

Paterno family’s new campaign shows h...

Feb 11, 201314 Comments676 Views

With their new campaign to defend Joe Paterno, his family has taken a path that will likely land them in the crisis management hall of fame for what not to do.

lance armstrong manti t'eo

Lance Armstrong, Manti T’eo crises pr...

Jan 28, 20133 Comments366 Views

Lance Armstrong and Manti T'eo have recently dominated headlines, but the lesson for your own business isn't in crisis management, it's in owning your own story.

fired

Questions any public relations pro you pay ...

Jan 19, 20133 Comments682 Views

There are four questions you need to be asking your public relations agency or in-house team this year to verify you're not wasting your money.

“Breakfast hook” – More M...

Dec 21, 201125 Comments265 Views

Well friends, this is my last blooper post of the year, and I still have not run out of material. I don’t know whether to thank these hapless agents or to flog them. At the very least, Perhaps

“House has spark” – burni...

Nov 16, 201128 Comments340 Views

The year is starting a march toward its natural ending, friends…and it seems a few real estate careers may be also. This week I found some real head-scratchers in local real estate ads and the MLS.  However, I get submissions from

massachusets-real-estate-closings-supreme-court-ruling

Consumers awarded $2.4 million in anti-trus...

Nov 07, 201154 Comments941 Views

Logue vs. Pennsylvania real estate players Pennsylvania homeowner Thomas Logue filed a class action lawsuit in April 2010, alleging that a group of real estate brokerages and a local MLS (and its board of directors) conspired to

“New bd pans inc” – Makin...

May 17, 2011No Comments185 Views

I have two things to say this week: 1. When you drink, you can’t think. 2. When you drink you can’t- … uh, what was I saying? Oh, yes – the MLS.  It was so full of bloopers this