Business Marketing How to spot spammy, seedy search ads on Google Google is the #1 search engine and though their search ad offerings do work, they are hoping you will buy into ad hacking or... Dawn Brotherton, Senior Staff WriterAugust 26, 2022
Business Marketing 15 notorious MLMs and why they are so infamous We've compiled a list of the 15 most well-known MLMs to be on the lookout for...and why you should avoid them like the plague. Jack Lloyd, Senior Staff WriterAugust 24, 2022
Business Marketing Google user? The algorithm is changing once again It's no surprise that Google updates keep rolling out, including the newest update focused on a human-first focus. Dawn Brotherton, Senior Staff WriterAugust 23, 2022
Business Marketing 7 actionable ways to boost customer loyalty online Without a brick-and-mortar store, building rapport and customer loyalty can be a challenge, but you can still build customer loyalty online. Taylor Leddin, Staff WriterAugust 21, 2022
Business Marketing Job ad goes viral for saying they have no work culture No one truly cares about ping-pong tables, a yoga room, pizza party's, and trendy vending machines. Work culture is about the people. Dawn Brotherton, Senior Staff WriterAugust 17, 2022
Business Marketing Why video marketing is more important now than ever You’ve surely heard the phrase “pivot to video” countless times over the last few years. It’s the path a lot of media companies are... Larry Alton, ColumnistAugust 12, 2022
Business Marketing Email is outdated, but this alternative makes it more efficient If you’re tired of email – whether it be the recent Gmail reskin messing up your vibes or the sheer clunkiness of the average... Jack Lloyd, Senior Staff WriterAugust 11, 2022
Business Marketing Facebook forgoes live shopping feature to focus on Reels Facebook announced that they are shutting down their live shopping feature in a move to focus more on Reels on October 1, however, it... MaryBeth Lee, Staff WriterAugust 11, 2022
Business Marketing Locket, the trendy new photo-sharing app you should try Locket, a photo-sharing app that went viral quickly after its launch, tells us a lot about the future of photo-sharing and the habits of... MaryBeth Lee, Staff WriterAugust 10, 2022
Business Marketing Get paid for reviewing brand products on TikTok That amazing zeitgeist of organic content and sharing leading to marketing or sales hits that companies never dreamed of has met its match with... MaryBeth Lee, Staff WriterAugust 10, 2022
Business Marketing What does data privacy look like in a post-Roe v. Wade world? Since Roe v. Wade was overturned, data privacy has become top of mind for many - here is how people are reacting and what... Jessica Martin, Sr. Staff WriterJuly 15, 2022
Business Marketing 5 tips to help you craft consistently high-converting email marketing (MARKETING) Email may seem too old to be effective but surprisingly it's not, so how can you get the most out of your email... Larry Alton, ColumnistJuly 3, 2022
Business Marketing Use nostalgia as a marketing niche for your business today (MARKETING) A market that is making waves is found in the form of entertainment nostalgia. Everyone has memories and attachments, why not speak to... Taylor Leddin, Staff WriterJune 22, 2022
Business Marketing Here’s how one employer was able beat an age discrimination lawsuit (MARKETING) Age discrimination is a rare occurrence but still something to be battled. It's good practice to keep your house in order to be... Dawn Brotherton, Senior Staff WriterJune 16, 2022
Business Marketing Is your SEO campaign is actually working? Check against these KPI’s (MARKETING) SEO is more complex today than it ever has been, and whether doing it yourself or hiring a pro, you need to know... Larry Alton, ColumnistJune 6, 2022
Business Marketing SEO is truly the unsung hero of digital marketing success (MARKETING) Despite sexier emerging trends, the reality is that you can’t build out a successful online presence and marketing strategy without SEO. Larry Alton, ColumnistJune 1, 2022
Business Marketing What we can learn & apply about branding from trendy startups (MARKETING) What are the branding secrets of these new trendy startups and how can they be applied to your large enterprises? Anais Dersimonian, Staff WriterMay 25, 2022
Business Marketing 6 tips to help you market your new side hustle (MARKETING) It can be hard to stand out from the crowd when you're starting a new side hustle. Here are some easy ways to... Taylor Leddin, Staff WriterMay 20, 2022
Business Marketing 7 low-budget marketing ideas for small businesses to grow their reach (MARKETING) Marketing ideas are often expensive or ultra time consuming, but let's talk about some proven tactics that won't break the bank. The American Genius Staff WritersMay 20, 2022
Business Marketing No-reply emails don’t help customers, they’ve run their course (MARKETING) No-reply emails may serve a company well, but the customers can become frustrated with the loss of a quick and easy way to... Natalie Gonzalez, Staff WriterMay 19, 2022
Business Marketing The use of offline marketing can still be advantageous in a digital world (BUSINESS) Offline marketing is usually skipped over nowadays for the sparkly, shining 'digital' marketing strategies, but don't forget the roots. Larry Alton, ColumnistMay 16, 2022
Business Marketing What you can learn from Ulta Beauty’s marketing mix up with Kate Spade (MARKETING) Ulta Beauty's insensitive marketing email surrounding the Kate Spade brand can be a lesson: Be cautious and respond to crisis appropriately. MaryBeth Lee, Staff WriterMay 10, 2022
Business Marketing The checklist every entrepreneur or freelancer needs for website redesign (MARKETING) Web design is deceptively complicated. Here are some crucial steps to take before you publish (or republish) your website. Jack Lloyd, Senior Staff WriterApril 21, 2022
Business Marketing The best free online classes or courses to give your brand superpowers (BUSINESS) If you own a business or lead one, take one of many interesting free classes to brush up or learn new info to... Kameron Lewellen, Staff WriterApril 8, 2022
Business Marketing The simplest way to get a response to your email (MARKETING) It's not what you say, but when and how you say it! Here are some of the simplest ways to get people to... Gary PicarielloApril 6, 2022