Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

Millennials’ attitudes towards possessions differ from other generations

Millennials are the web generation and how they spend money, care about possessions, and consider their heritage is dramatically different than their predecessors.

Women smiling representing phrases to say or not to say.

marketing to millennials

Millennial habits now widely studied and understood

The generation gap is nothing new. Almost everyone can look back on their life and see where their generation was different than that of their parents or grandparents. The most recent generation that is coming into adulthood is the Millennials, loosely defined as individuals born between 1980 and 2000.

The Millennials have grown up with the Internet. They expect technology to work. According to Pew, 80 percent sleep next to their cellphones, which is most likely a smartphone. Not only are they text happy, but they use their mobile device for research while shopping, as an advisor, and even making donations. It’s important to understand this generation, because their buying power will most likely exceed that of their parents and grandparents.

bar
The Washington Post recently reported that one of the big differences between Millennials and the older generations is their possessions. Millennials aren’t defined by what they own. In fact, they are adventurers and may not want to be trapped with a full household of items that need to be packed up if they find a new opportunity in a different location. Millennials tend to be more transient, relying on their electronics, instead of a box of nostalgia like postcards and letters from home.

Millenials don’t want their parents’ things, so are they disrespecting their heritage?

Millennials are also very urban-oriented. This often means that they live in a smaller apartment, unlike their parents who owned a home. The American dream used to be that of a country house with a dog, a backyard, and a bunch of kids. Millennials are social and spontaneous. This generation grew up with Ebay, having the ability to find what they want instead of browsing through antique stores. They know what they want their in their home. Typically, this means that they don’t want their parent’s scrapbooks, silver sets, and antique furniture.

This doesn’t mean that they don’t appreciate their heritage. They just have a different mindset about storing items. Millennials keep digital memories. If you are downsizing your home, don’t be insulted when your children tell you they don’t want the items that you’ve kept for them. When you de-clutter your home, ask them what is important to their style. Let them choose a couple of items that are meaningful and let go of the rest. Remember that their dreams and goals aren’t yours.

Advertisement. Scroll to continue reading.

Dawn Brotherton is a Sr. Staff Writer at The American Genius with an MFA in Creative Writing from the University of Central Oklahoma. She is an experienced business writer with over 10 years of experience in SEO and content creation. Since 2017, she has earned $60K+ in grant writing for a local community center, which assists disadvantaged adults in the area.

1 Comment

1 Comment

  1. Pingback: Buckle up college kids of today, you won't get to retire until 75 - The American Genius

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Business News

How to target Gen Z and Millennials?? You may be surprised where they are spending the majority of their holiday shopping.

Economic News

(ECONOMY) Millennials and Gen Z were quick to be blamed for the labor shortage, citing lazy work ethic- the cause could actually be Boomers...

Business News

(NEWS) Toys R Us is opening their newest store complete with a 2-story slide and ice cream parlor, as well as an exclusive partnership...

Business Marketing

(BUSINESS MARKETING) Millennials have gained the ability to sue against age discrimination. Let's get into tips for employees and employers.

Advertisement

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.