Making better marketing decisions
Measuring your marketing has gotten easier in recent years as the world has gone digital and everything can be tracked, but simultaneously has become more challenging as brands attempt ubiquity across social networks, many of which give little to no analytic data. The founders at MarketingStick assert that they’ve found an easier way to measure your marketing so your brand, no matter the size, can make more informed decisions on marketing spends and time allocation.
The software company measures three key metrics from marketing sources – (1) visitor source (2) engagement (3) conversion. The tool automatically pulls data into an easy to view comparison dashboard so you can improve your marketing decisions. Want to know how active people really are on your site? Need to know if you can convert more visitors? Now you can.
Simplifying the complex
When one of the founders was in the consulting world, the primary method for proving effectiveness of digital marketing was going directly to each social network and recording likes, views, and so forth, inspiring the birth of MarketingStick, which they say answers the simple question of “how well is your marketing doing?” They said there had to be a better way, and they sought out to develop the solution to the ageless problem of measurement across channels, simplified.
Why hasn’t this type of startup worked yet? MarketingStick founders tell AGBeat it is because to date, companies that have attempted this measurement are focused on marketing management and automation (like sending out email for you and the like), and have offered complexity with too many graphs, widgets, and data points that turn many busy professionals’ brains into a mess, because their job is underwriting insurance, or writing code, not marketing.
Currently in open beta
MarketingStick is currently in open beta, and they are, indeed, very beta, so this brand new company has plans to expand right away. To help people gain traction online, they tell us that this week, users will be able to track sources they add, and a mobile app for Android, iOS, and even Windows is set to be out next month.
The founders say they are finding all sizes off companies signing up, as well as agencies, and with a scalable price model (depicted below), they say there is “no barrier to entry base on price.”
After testing, if you’re interested in signing up, MarketingStick has offered AGBeat readers a 50% discount on their first month, just use coupon code “AGBEAT50″ at signup.