I had the opportunity to speak at one of my local boards this week at their RPAC Fundraiser. I sat next to one of principals from Coldwell Banker Premier Real Estate in Berlin, Connecticut. Bob Fiorito has created some create videos for his company and his agents. You can see them on Youtube Channell called Youtube.comcbpremoves. I asked him how the process happened and he was very willing to share. A shout out to Bob, thank you. He hired a local video company called Mazzarella Brothers and they came in with a green screen, and charged each agent $300 for a 45 second video they can use . . . everywhere. At first everyone was squeamish about the cost, but Bob reasoned, “my sales associates pay for ads all the time that are seen once. If they really added up all the money they spent they would see this was a great return on their investment.”
The video company took scripts from everyone and rewrote them. Everyone was nervous about getting in front of the camera, but then out came the teleprompter, and everyone revived!
What convinced them to make this big investment was that video is where everything is going. And . . .people like to do business with peopel they like. And if you see and them on video they may just like you a little bit more!
They also did interviews with their agents and will their vendors and affiliates as well. Check them out!