The future of print advertising: Interactive ads?

Motorola has gotten quite clever

We have covered the future of advertising in the real estate industry; the evolution of advertising to include placing ads on your body; and the effectiveness of using humor in your ad campaigns, but nothing quite like the new Motorola ad.

Creating a new and innovative ad for online markets, is not quite so difficult, but creating one for a print ad that engages the consumer, is quite the task. Motorola seems to have found an interesting way to accomplish this.

Taking print to the next level

Motorola has taken print advertising to a whole new level. In the January issue of Wired, Motorola features an advertisement that is completely interactive. The ad uses paper-thin components, including a battery and LEDs, to achieve a full-page ad that allows you change the color of the displayed Moto X phone.

The bottom of the page has a pull tab to activate the battery and you can then cycle through the eleven color choices on the keyboard-like buttons. This is designed to engage the consumer in full range of customizable options being offered by Motorola. Only a small portion of audience will get to see the ad, however; it is only being offered to New York and Chicago markets.

Innovating advertising

TJ Panell, a representative of JMR Graphics, a nationwide bus wraps manufacturer, says, “Motorola has made a very innovative advertisement for their product. Customer interaction is a great way to engage the consumer with your product and your brand. Also, the visual aspect of the ad is terrific. It is colorful and interesting, which will generate interest in both the ad and the product.” JMR Graphics is an award-winning Nationwide 3M Certified Manufacturer of Graphics for over twenty five years, so for them so say this is effective advertising, is really a testament to its intrigue.

Online advertising seems to be constantly evolving; print advertising has not had quite the same evolution, until now. Motorola seems to have upped the print advertising bar and it will be interesting to see what other innovations competing companies engineer to wow consumers like this color-changing fun.