The year of mobile
Every technology goes through the process of being speculated about, with 2006 being the “year of MySpace,” 2008 being the “year of Twitter,” yet there is continued speculation as to when the “year of mobile” will hit, but Coldwell Banker has published a white paper claiming 2011 was the year of mobile. “Something has clicked. Something has happened.”
Mobile has changed the way businesses market, organize, and even practice, most notably companies like Coldwell Banker which has 87,000 agents and brokers frequently computing on their smartphones in the field and engaging consumers that are becoming accustomed to real estate search and communications through mobile devices.
Coldwell Banker’s white paper, “The State of Mobile” outlines the past, present and future of the mobile space as it relates to their industry and asserts that mobile hit a critical mass in 2011. The report also outlines the differences between Android and iPhone platforms and offers six steps brokerages can take to be mobile ready for their consumers.