Your content may be the next best thing but, like most folks, if it’s dry and dragging then I won’t get past the first paragraph. We’re all like this to some extent (especially your blog readers)… we want helpful information that’s interesting and, dare I say, entertaining.
Let’s face it, the subject matter of real estate can be a bit dry. And it’s up to you, the real estate blogger, to make sure it isn’t. Clearly, the more interesting your blog the larger your readership and the more your blog will generate business for you.
Two Realtors that have doen a kick ass job of creating blogs that are interesting, engaging, personal and profitable are Ines Hegedus-Garcia of http://www.miamism.com and Jay Thompson of http://www.phoenixrealestateguy.com.
If you take a look at their blogs you’ll notice that they engage their readers and turn what would otherwise be a dry topic into a thriving community.
Here are 7 ways you can do the same…
1. Offer advice
Folks are obviously coming to your site to remove some of the mystery from real estate and get specific insights and tips.
2. Talk to your audience
Use “you” and “your” often. This simple act makes your blog more personal and engaging on an individual level. Besides, you’re not writing a textbook – it’s a blog!
3. Share personal stories
More than anything, people are buying you. When you reveal stories that involve you then your readers get a deeper glimpse into who you are and who they’re hiring.
Other Realtors with equal experience can share similar tips but nobody can copy your stories and personality.
4. Go off-topic
It’s okay to not talk about real estate. There are other things that matter to your readers. When you show that you care about similar things your readers bond more with you and your blog.
5. Stay Short, Sweet and Simple
Without a doubt you could write some lengthy real estate posts but you’ll do your readers a service but shortening those posts down or, better yet, split the post into mulptiples.
You should also use images, subheads and bullets to turn long text into shorter chunks.
6. Let your readers have their say
Providing your professional advice is always a good thing but every now and then allow your readers to have their say. Write posts that, instead of giving answers, ask for their solutions and insights. Your readers will feel more involved and will also recognize that you are one to listen.
7. Give them what they want
Pay attention to the comments that your readers leave on your posts, make note of the questions people ask when you’re face to face, then be sure to address those questions in the comments or in future posts.
Follow these tips and your blog will be more than a collection of facts, tipcs and insights. It will become a key ingredient in your relationship building and your business.
What other tips do you have for masking a blog more engaging for readers?