Business Marketing Section

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Research proves how tech savvy empty nester...

Aug 25, 2014No Comments2145 Views

(Business Marketing) Empty nesters are often thought of as less tech savvy than their younger counterparts, but new research proves otherwise - how your brand needs to adapt to this shift.

instagram ikea

IKEA makes the world’s first website ...

Aug 22, 20141 Comment3127 Views

(Business Marketing) IKEA has taken the Instagram feed and completely "hacked" it into something different and awesome: a catalog-esque website to showcase their latest goods.

startups

Three ways startups are dominating at socia...

Aug 18, 2014No Comments386 Views

(Social Media) Lean, mean, and technologically inclined, startups frequently utilize social media to increase their online presence and establish their brand identities.

youtube ad

Ad makes you think twice about clicking ...

Aug 03, 2014No Comments697 Views

(Business Marketing) Is it possible to make people refuse to click the "Skip Ad" button on YouTube ads? One ad agency thinks they've figured out how.

really good emails

Stellar repository of the best email design...

Jul 29, 2014No Comments763 Views

(Business Marketing) When you're looking for inspiration for your own email marketing, check out this searchable showcase of the best email designs around.

free abortion yelp

Restaurant turns crass Yelp review into cha...

Jul 28, 2014No Comments3135 Views

(Business Marketing) When a Yelp reviewer leaves a disgusting review, one brand responds with a good heart and a charitable act.

collaborative economy

Why entrepreneurs must understand the colla...

Jul 25, 2014No Comments6188 Views

(Business Marketing) Mobile marketplaces can make competition tough, but learning to successfully navigate marketplaces can increase business and boost profit margins.

restaurateurs

7 Marketing lessons you can learn from rest...

Jul 24, 2014No Comments523 Views

(Business Marketing) In a world of high failure rates, it is important to look at successful restaurateurs for tips and tricks on surviving in a harsh business environment.

coupon marketing

Coupon marketing methods that best boost bu...

Jul 23, 20142833 Comments4429 Views

(Business Marketing) A new survey suggests which coupon marketing methods can help boost your business, and which ones you should avoid to optimize your efforts.

airbnb logo

Will Airbnb’s new genitalia-esque log...

Jul 20, 2014No Comments3556 Views

(Business Marketing) As Airbnb rolls their new logo out, the company Founder says you can all go ahead and laugh that it may resemble various genitalia.

isis

If a terrorist group adopts your brand̵...

Jul 08, 20143 Comments2772 Views

(Public Relations) Isis mobile payments are having quite a time of their name as a terrorist group adopts the same name for their brand. Let's discuss the conundrum.

cash hand

Flashing cash on Facebook: why some people ...

Jun 26, 2014No Comments3687 Views

(Business Marketing) You may scroll right past Facebook posts or users that flash cash and recruit "leaders" into their "team," but others don't - why don't they know better? Let's discuss.