Business Marketing Section

ups campaign

UPS grants toddler’s wish to be a UPS...

Dec 08, 2014No Comments2325 Views

(Marketing) UPS' #WishesDelivered campaign donates a dollar to charity for every wish shared with them, and then goes out and grants some of those wishes, just as they have here with adorable little Carson.

pantone marsala

Pantone unveils their 2015 color of the yea...

Dec 07, 2014No Comments3201 Views

(Business Marketing) Pantone sets the tone for this coming year, naming Marsala, a deep wine red, as the color of the year. Why you should care about this news.

transparent banking

Nordic bank nails it with humorous ad about...

Nov 23, 2014No Comments4433 Views

(Business Marketing) Transparency tends to be an overused buzzword in corporate America, but one ad campaign delivers on the promise to be transparent.

advertising

Ad on the side of a truck causes 500 wrecks...

Oct 26, 2014No Comments1183 Views

(Business Marketing) When an ad features a giant rack, something bad is bound to happen, as one Russian ad agency recently learned.

animated-gif

Easily turn your PowerPoint presentation in...

Oct 22, 20143 Comments5922 Views

(Marketing) With one simple copy and paste job, your presentation can turn into an animated gif for use on Twitter, blogs, or even email.

brain-sees-logo

The science behind how brains process logos

Oct 15, 20144 Comments3057 Views

(Business Marketing) Logos are processed by the brain in less than half of a second, and it is your brand's first impression - get to know more about the science behind this process.

retail moms

How Moms will influence retail in 2015

Oct 13, 2014No Comments2778 Views

(Business Marketing) Whether you're a large or small retail operation, knowing how moms make purchasing decisions can make a tremendous impact on your bottom line.

digital trends

10 ways mobility is changing how modern ret...

Oct 07, 20141 Comment8532 Views

(Business Marketing) As mobile device technologies become widely adopted, retailers must adjust to address this new mobility if they want to maximize their profits.

costco samples

The psychology of free samples: how Costco ...

Oct 05, 20141 Comment4576 Views

Get your free samples! In general, people love anything free: from free WiFi to free books and everything in between,  nothing beats free. However, there seems to be something especially magical about free food; from retail chains

brand advocats

Profile of today’s brand advocates, h...

Oct 01, 2014No Comments1826 Views

(Business Marketing) A new study reveals that there are 37.5 million American adults that want to be brand advocates and don't want to get paid - how are you tapping into this opportunity!?

blog design

6 ways your blog design might be turning of...

Sep 16, 2014No Comments5903 Views

(Business Marketing) In the arena of content marketing, fewer titans loom larger than the company blog. With engaging, informative, and timely blogs, businesses can establish themselves as thought leaders and provide a valuable resource.

seo

It’s time to start your holiday SEO p...

Sep 12, 2014No Comments4890 Views

(Business Marketing) SEO planning is a great way to gain a competitive edge in your market and improve your bottom line for months to come.