Business Marketing Channel
(Business Marketing) Google AdWords has recently made some updates with more to come that makes measuring conversions more meaningful for business decision makers.
Pantene's new #WhipIt campaign addresses the double standards in the workplace - women are called pushy when men are called persuasive for the same behaviors.
The Pantone color of the year for 2014 has been announced, and brands will take note because color psychology has a direct impact on conversions.
L'Oreal has installed a digital kiosk in a NYC subway station, allowing users to buy products to match their outfits based on photo technologies. The future is here.
Marketing can be tough. So very tough. And when screw ups take place, we are lucky enough to be here to catch them and share them with you for fun!
Like many things imagined in Japan, a new advertising space has been created, with Japanese women registering to get paid to put ads on their thighs.
Google makes it easier for businesses to see customer reviews, finally streamlining the process for business owners and managers.
MLS listing remarks can be a source of infinite entertainment, with plenty of mistakes to go around. Let's look at some real life examples, shall we?
Mailing action figures to potential clients in what this Swedish photographer calls "the most epic self-promotion ever," is a clever way to stand out from the massive crowd.
Logo thiefs are so common that a new website has launched to highlight this despicable behavior, naming names and doling shame.
Concierge has launched in private beta to take all of the work out of email marketing for retailers using the wildly popular e-commerce platform, Shopify.
This week's gaffes and laughs come to us from the marketing copy found in real estate listings, and some are so ridiculous, you will laugh out loud - give it a shot!