AGBeat Columnist: Tinu Abayomi-Paul
Tinu Abayomi-Paul is the CEO of Leveraged Promotion and a member of Network Solutions Social web Advisory Board. Her website promotion company specializes in reputation management, and engineering demand generation system for businesses, integrating search, expertise marketing and social media.
How to spot a Fakexpert in five quick steps
How to spot a fake expert A recent editorial about whether the web is leveling the playing field so much that we no longer value experience and knowledgeable people spurred my own response, after which, I began to think of how professionals can help protect potential customers and clients from going astray. Not for any altruistic reasons, mind you. I’m ...
Social media gone wild – who’s watching the listeners?
Sometimes the thing you love best about someone is the thing about them that drives you the most insane. Have you ever noticed that? What joker put such a frustrating paradox into love? But it’s there. And not just in the people we love, it’s in the technology we love. Yes, in your cell phone too, but today let’s talk ...
Burn Notice, business allies & ego boundaries – web visibility is all about ego
Learning from a spy show I’m completely obsessed with Burn Notice. I’ve been putting off watching it because it’s my kind of show and well, entrepreneurs often have to give up things like watching TV, at least for short periods of time, to get things done. Well, I’ve been doing pretty well lately, so my reward at the end of ...
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Tips and tricks for skyrocketing visibility for you and your business in the social media era
The mainstream definition of the word friend We call it friending online, but is it really, in the American sense of the word? My European, African and Asian friends make fun of me because they’re frankly not as uptight about the label “friend” as we are here in the States. Yes, I get it, you’re better than me in your ...
How Hannibal Lecter holds the answer to building trust online
Trust, social media, and Hannibal Lecter One of my favorite films – ever – is the Silence of the Lambs. I believe that it’s one of those movies that has an answer for many a sticky situation if you listen and watch carefully. What has brought this to mind lately is the elevated level of spam I’ve seen in Twitter. ...
How to get maximum visibility with minimum effort
The perfect storm The perfect storm of maximum visibility is a delicate balance of getting the right thing in front of the right people conveyed in the right way. You’ve probably already built something really great. Check. Maybe you’re even lucky enough to have someone on your team who knows how to attract potential customers through content in just the ...
The four forgotten basics of startup web visibility
Your idea? Genius. Your site? Gorgeous. Your content? Engaging and informative. So where is everybody? If you’re like most startups, to some extent, you’re bootstrapping, and your budget for marketing your business isn’t exactly … in existence. You pioneered your entire business, right? Can’t you bootstrap your marketing too. Well, yes and no. Even if your content is so legendary ...
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