AGBeat Columnist: Ryan Schattner

Ryan Schattner is a real estate broker associate with RE/MAX Gold in California, specializing in investment properties. He is also the creator of the Escrow Coordinator PLUS real estate business platform. His writing focuses on increasing productivity and efficiency through the use of technology, and planning.

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Ten opportunities to touch market to real estate consumers

Ten opportunities to touch market to real estate consumers

Building credibility online To build credibility with your sphere of influence, it is critical that you stay in front of them, let them get to know you, then hopefully, they will buy or sell a home with you or send their friends your way. The key to this is creating your own content, and showcasing your personality. Unique content is ...

Ryan Schattner | 2011/11/05  | 8 Comments How to

Branding lesson learned from the rise and fall of Redfin’s Scouting Reports

Branding lesson learned from the rise and fall of Redfin’s Scouting Reports

The short life of Redfin Scouting Reports What is it that you do to make your real estate business unique? What makes the phone ring, and what do people come to you for? With the recent launch and closing of the Redfin scouting report, these questions will soon become much more important to your success. We will probably see another ...

Ryan Schattner | 2011/10/11  | 8 Comments How to

Crash course for short sale beginners – how to get and stay productive

Crash course for short sale beginners – how to get and stay productive

Short sale productivity Short-sales are just about the only properties to list right now if you don’t have an REO account in most regions of the US. If you have a lead pipe to get the listing, you can make a great living listing and selling them, but if you have ever done a short-sale, you know it is very ...

Ryan Schattner | 2011/09/29  | 19 Comments Residential

Cultivating real estate leads with free Google Forms

Cultivating real estate leads with free Google Forms

Simple to get set up Google forms is a great little program that is easy to figure out, and provides a great way to generate some new leads for your real estate business. You have probably come across a few of these forms in the past without knowing it while searching the internet, as a subtle information capturing tool. The ...

Ryan Schattner | 2011/09/14  | 37 Comments Marketing

Improve an investor’s business to improve your own business

Improve an investor’s business to improve your own business

Investing on the rise Real estate investors are dominating many real estate markets across the country that have high volumes of REO properties. A lot of them are drawn in by the great opportunity of multiple exit strategies and the historically great returns. A great way to expand your business is by helping these investors succeed by providing the best ...

Ryan Schattner | 2011/09/07  | 5 Comments How to

Eight motivating business tasks to perform during down time

Eight motivating business tasks to perform during down time

Everyone goes through a lull during the work day Do you ever have those moments during the day where you just can’t find anything to do? You want to work but you can’t think of where to start, and everything has gone quiet. Below is a list of some of the different things I try that get me started back ...

Ryan Schattner | 2011/08/31  | 35 Comments How to

Implementing real estate business checklists improves efficiency and success

Implementing real estate business checklists improves efficiency and success

Seeking efficiency in the real estate process So you are busy. Your advertising is working, you’re getting referrals, and you feel like your real estate business is at capacity. Before you go and hire an assistant you may want to optimize your business to make sure you can squeeze every last bit of efficiency and productivity out. Not only will ...

Ryan Schattner | 2011/08/23  | 29 Comments How to

Improving real estate productivity by getting your checklists set up

Piles of checklists, photo by Liz West.

Increase productivity, make more money Do you have systems and steps for the way you run your real estate business or do you prefer to fly by night and make it up as you go? Creating and implementing steps and systems for running your business makes daily operations much easier and faster, which in turn will increase your productivity allowing ...

Ryan Schattner | 2011/08/17  | 17 Comments How to