AGBeat Columnist: Rob McCance
Rob is the founder of The Georgia Realty Group, a real estate company focusing on the five large counties north of the 285 perimeter in Atlanta. Out of USF in 1991 as an Electrical Engineer, he then quickly shifted into software sales. For 12 years, he sold enterprise level Engineering Design Automation (EDA) software to Fortune 500 companies. His current focus is web site design, SEO and lead management activities and he also takes on the occasional excellent client. Find him at AtlantaRealEstateInfo.com
Your Real Estate Website Is Talking About Your Credibility
This post may fall on deaf ears for most regular Agent Genius readers and that’s a good thing. Most of the regulars here are completely on their game and have some of the nicest most beautiful and effective web sites in the business. However, this AG group represents only a tiny percentage of the real estate web sites out there, ...
Basic AdWords Lessons Learned
Here’s a Saturday night to remember Sitting on the couch, feet up, MacBook Pro in lap, Angels-Yankees game on, I reconfigured both of my AdWords accounts…..for SIX HOURS! It’s one of those dreaded chores that’s been on my list for like six months now. After about hour three, the wife walks by and says, “computer-freak-weirdo.” But in my defense, before ...
Lead Capture and the IDX Interface
It all starts with a registration. Driving lots of traffic to your web site is the minimum requirement for successful lead generation. You could accomplish this with AdWords, or if you’re really good, patient and lucky, you could accomplish this organically with SEO. Regardless of how people find your site, visitors can’t turn into customers unless they eventually decide to either ...
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Turning Leads into Clients
Let’s say you’ve been diligent readers of my first two Agent Genius posts, Adwords I and Adwords II, and you actually implemented the strategies. Right on! What’s going to happen next is you will start pulling in registrations (leads) on your website IDX at the rate of 100-200 per month. In a year, you will have 1200-2400 leads! How you ...
Why Not Put Your Dormant Little Website to Work, Part II
Last week we talked about the possibilities of utilizing AdWords to get some leads flowing to your sites – without going broke. First, let me say that there are definitely lots of ways to obtain leads while going broke! For example, you could pay up for the primary keywords (KWs) in your neck of the woods, like “Atlanta Real Estate,” ...
Why Not Put Your Dormant Little Website to Work!?
Please welcome Agent Genius’ newest writer, Rob McCance from Atlanta. Rob is an interesting guy- he wasn’t born with a real estate license, instead he studied electrical engineering at USF and did enterprise level software sales prior to engaging in real estate where he founded the Georgia Realty Group and now balances that career with web development and lead management. ...
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