AGBeat Columnist: Rich Jacobson

Writer for national real estate opinion column AgentGenius.com, focusing on the improvement of the real estate industry by educating peers about technology, real estate legislation, ethics, practices and brokerage with the end result being that consumers have a better experience.

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REBarCamp – “Where Passionate Sharing Meets Hungry Learning”

REBarCamp – “Where Passionate Sharing Meets Hungry Learning”

Experiences that Transform Every once in a great while, you encounter/experience something that revolutionizes/challenges your thinking, and transforms/changes the way in which you approach business/marketing. The REBarCamp is one such experience. The recent REBarCamp in Houston Texas was the second such event I’ve attended in the past year. I had also participated in the REBarCamp San Francisco, just prior to ...

Rich Jacobson | 2008/10/26  | 7 Comments News

Man in the Mirror

Man in the Mirror

A Self-Imposed Examination I’ve been so intensely focused of late on the tasks at hand, that I haven’t taken time to gaze into my reflection. “There is no greater test of character but when a person is alone with their thoughts.” Maybe I was afraid of what I’d see. Could I handle the introspection and scrutiny? Would my self-confrontation uncover ...

Rich Jacobson | 2008/10/08  | 8 Comments Economy

Staying Positive in a Negative World

Staying Positive in a Negative World

Bad News fosters Bad Attitudes It’s hard not to fall prey to the incessant bombardment of bad news from Wall Street and Capitol Hill, as financial markets continue to crumble, sending out shockwaves of gloom and doom that trickle down into every corner of the world, and threaten our sense of comfort and security. No Market is an Island There ...

Rich Jacobson | 2008/09/29  | 15 Comments How to

Blog It Forward!

Blog It Forward!

(Just one of many random observations from the BlogWord Conference in Las Vegas) Ahead of the Blog Curve Was it just me, or did the sessions on Saturday and Sunday seem a tad bit, well,…. basic? While relaxing in the Speaker’s Lounge, catching up on some Twits, I was also talking with Mr. Transparent, Pat Kitano. He agreed that our ...

Rich Jacobson | 2008/09/23  | 8 Comments Conference Coverage

When Life Happens, Refer Them Out

When Life Happens, Refer Them Out

Life Happens It can be one of the most difficult and agonizing decisions we make. And unfortunately, all too many times, we’re simply not ‘aware’ that a decision needs to be made. Let’s face it, we’re human, and we’re all susceptible to those traumatic events in life – situations which paralyze our judgment, drain our energy, or otherwise hinder us ...

Rich Jacobson | 2008/09/20  | 6 Comments Editorials

11th Hour Closings from Hell

11th Hour Closings from Hell

Control Freaks Need Not Apply As a licensed professional real estate agent, one of the first things you learn is that there are things outside of your realm of control. You can be the most hard-working, diligent, thorough, service-oriented agent on the planet, but there are still aspects to a real estate transaction that you have absolutely NO control over. ...

Rich Jacobson | 2008/09/16  | 13 Comments Marketing

“Slow Down and Smell the Crabs”

“Slow Down and Smell the Crabs”

This past weekend served as a reminder to me that I need to proactively set aside time to rest, relax, and rejuvenate. If you’re like me, work tends to be pretty relentless and constant. A lot of that pressure and expectation I put on myself. Throughout my career, I’ve never needed micro managers, time cards, or accountability partners. I am ...

Rich Jacobson | 2008/09/01  | 12 Comments Point & Purpose

“What’s Your License Worth?”

“What’s Your License Worth?”

No Consequences Until recently, there’s been an attitude fairly prevalent throughout the Internet that people cannot/will not be held accountable for derogatory, slanderous, or libelous things they say in public chat-rooms, forums, and blog posts. The roots of blogging go down deep in the soil of adversarial discussion and heated debate, where white often fades into gray, and ocassionally turns ...

Rich Jacobson | 2008/08/29  | 4 Comments Ethics

Content Ownership and Other Urban Legends

Content Ownership and Other Urban Legends

WordPress vs. ActiveRain First, let me preface this article by saying that I’m not choosing sides here. As one who has invested a considerable amount of time and energy in contributing content on both the ActiveRain Network and my own WordPress blog, I find value in both platforms. I know some wonderfully successful real estate professionals who have utilitzed ActiveRain, ...

Rich Jacobson | 2008/07/28  | 63 Comments Marketing

A Welcomed Reminder

A Welcomed Reminder

It had been one of those weeks. The phone call came at just the right time. “Hello, Rich? This is Bill, the guy from California? We had emailed back and forth a few weeks ago? My family and I are considering a move to your area.” The Light Bulb The light bulb immediately clicked on. Bill was a retired policeman ...

Rich Jacobson | 2008/07/12  | 10 Comments Marketing

Taking the ‘Hype’ out of Hyper-Local Blogging

Our Message is Lost in the Noise

It Only Takes 10 Steps… Rain god, Jonathan Washburn, made a statement in his recent ActiveRain blog article, “10 Steps to Localism Success“: 5. Do not post a bunch of self serving marketing material on the bottom of your post: If a home buyer or seller finds your information interesting they will figure out how to contact you. Also, our ...

Rich Jacobson | 2008/07/03  | 35 Comments Marketing

“When the Going Gets Tough… it’s Just Plain Tough!”

"I'd rather be Crabbin' than be Crabby!"

“I’d rather be Crabbin’ than be Crabby!” Maybe it’s the high price of gasoline. Perhaps it’s all the political uncertainties with the pending presidential election. Or dissatisfaction with our current involvement over in Iraq. Whatever it is, people are on edge. Have you noticed? It’s like the scene from the movie “Ghostbusters II” where there’s this huge river of evil ...

Rich Jacobson | 2008/06/09  | 109 Comments Editorials