AGBeat Columnist: Missy Caulk

Written by Missy Caulk, Associate Broker at Keller Williams Ann Arbor. Missy is the author of Ann Arbor Real Estate Talk and Blog Ann Arbor, and is also the Director for the Ann Arbor Area Board of Realtors and Member of MLS and Grievance Committee's.

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What I learned as a Realtor from Steve Jobs

What I learned as a Realtor from Steve Jobs

What I Learned As a Realtor from Steve Jobs The death of Steve Jobs has dominated the news the last 12 hours, and his life and death have effected us all in different ways. Besides the obvious inventions and contributions he made to society, it was his character and purpose that has effected me the most. Steve was the consummate ...

Missy Caulk | 2011/10/06  | 56 Comments Editorials

Can you totally unplug for ONE day? The technology challenge

Can you totally unplug for ONE day? The technology challenge

Can you totally unplug for ONE day? Silence…. I can hear the sound of NO, coming through my computer. Ask Yourself Is there really anything that comes up that can’t wait one day? Is your entire business going to fall apart if you don’t check email, voice mail or answer the phone? Will you lose clients? I am serious, ask ...

Missy Caulk | 2011/08/16  | 14 Comments Editorials

Integrity in real estate or slime ball Realtors? How to rise above

Integrity in real estate or slime ball Realtors? How to rise above

Jumping in the car The phone rings and you are asked if you can show a home to a potential buyer. Do you qualify the buyer or jump in your car and out the door you go? My guess is the less busy REALTORS, and those with less business or new agents would do this. But, after a few times ...

Missy Caulk | 2011/07/19  | 44 Comments Editorials

What makes a top producer in real estate?

What makes a top producer in real estate?

What makes a top producer? Stop and think for a few minutes about who the top producers are in your market? Ok, now think about what they doing that has allowed them to continue to consistently produce in a down market, when everyday REALTORS are throwing in the towel. Every day I scan the MLS to see, what has sold, ...

Missy Caulk | 2011/06/21  | 40 Comments Point & Purpose

The psychology of losing something

The psychology of losing something

A few months ago, I received a very nice email from Gist. They basically said, “Hey, we miss you”, you haven’t logged on lately or something like that. (Ignore…too busy…) Two weeks later I received another email from them basically saying, if I didn’t log on my account would be suspended in 21 days. They hoped I would stay, but ...

Missy Caulk | 2011/05/17  | 26 Comments Lead Generation

Realtors, answering the phone is not sexy, but…

Realtors, answering the phone is not sexy, but…

Answering The Phone Is Not Sexy but…. I know, I know… this has been said before and so many times. I know, I know, we all forget. I hate to answer the phone, I would much rather text or email, especially if I don’t recognize the number. Recently, by picking up the phone I have received a new listing and ...

Missy Caulk | 2011/04/26  | 31 Comments Gadgets

Fear and disappointment in real estate – back in the saddle

Fear and disappointment in real estate – back in the saddle

Everyone of us go through periods in life where we experience disappointments. It is during those times that we personally grow the most. The problem is, is that during the time we are growing through them we don’t see the growth. We only experience the emotions. It takes getting through them to be able to look back and see the ...

Missy Caulk | 2011/03/15  | 15 Comments Editorials

Stik To…Branch Out And Everything In Between

Stik To…Branch Out And Everything In Between

Rant or wisdom Everyday it seems some new app or new site is popping up with a request to endorse or recommend someone. And being the good, little, proactive Realtors we are,(I am)we rush over to join or see what all the buzz is. After a while it becomes annoying to our friends and past clients. Hey I love entrepreneur’s, ...

Missy Caulk | 2011/02/15  | 10 Comments Social Media

The little voice… reputation management on and offline

The little voice… reputation management on and offline

When I was a little girl…a long, long time ago, I remember my daddy saying to me, “Remember who you are.” He never failed to say this just about every time I walked out the door for a night of fun with my friends. He knew that once your reputation is lost it is hard to get it back. This ...

Missy Caulk | 2011/01/25  | 10 Comments Marketing

Attitudes Are Contagious

Attitudes Are Contagious

Contagious When something is contagious it is easily transmitted. Anything can be contagious…. laughter, fashion, a cold, a virus or a attitude. •    On a team a bad attitude will spread and destroy the team. •    Bad attitudes spread faster than good attitudes. •    Most bad attitudes develop when there are petty jealousies. If someone on your team develops a ...

Missy Caulk | 2010/03/23  | 17 Comments Editorials

Letting Go, Finding the Right Fit and Taking the Time to Train

Letting Go, Finding the Right Fit and Taking the Time to Train

Last week, I defined a TEAM as any two or more people working together to accomplish more together than one person can accomplish alone. Since there are so many examples of teams, I am not focusing on one way but the principals involved that will apply to any size or shape. Letting Go REALTORS like to be in control. Letting ...

Missy Caulk | 2010/03/15  | 16 Comments How to

Different Types of Real Estate Teams and How to Grow Them

Different Types of Real Estate Teams and How to Grow Them

Real Estate TEAMS There are all kinds of teams in real estate. I don’t have to go into what is a team so I will make it simple. Basically, a team is any two or more people working together with the same vision and goals to accomplish more than they can accomplish alone. It doesn’t matter what kind of team ...

Missy Caulk | 2010/03/01  | 15 Comments How to