AGBeat Columnist: Michael Bertoldi
Michael is a copywriter turned social media maniac who digs marketing. A graduate of the University of Alabama, he has a degree in advertising with a minor in psychology. His theory: combining traditional advertising and old school values with the technology of today is a great way to go about your business. So what's he doing here? He's a real estate agent trying to find his way. He's taken his license and marketing ideas to @Homes Realty Group in Huntsville, Alabama. He's here to learn from you, the AG community, and hopefully share useful information with you in return. You can find Michael talking marketing at MichaelBertoldi.net and his real estate blog is ThisisHuntsville.com
The art of the CMA- what is the best way to present this data?
Perhaps the most important tool we have as real estate agents is the ever revealing CMA. It means a lot to our profession doesn’t it? If we’re going to show sellers what their property is really worth, we need a good CMA. If we’re going to help our buyers pick an appropriate starting point for an offer, again, we need ...
Advise a rookie – is summer our last chance of the year to earn money?
In my short four month career as a REALTOR®, I’ve become more and more familiar with the processes and activities of this job. Now, I’ll be the first to admit that sometimes I don’t understand things, but when that happens, I ask questions – plenty of questions. Not just how and when, but why. I don’t mean to come off ...
“I’m new.” What does that mean to potential clients?
Yes, I’m a new agent… It’s pretty clear that I’m new at this real estate thing. I’ve got lots of questions. Perhaps more of a rookie indicator than my questions are my answers, which go a little something like “Let me get with my broker on that.” However, I’m not ashamed. So far, I’ve disclosed my lack of experience with ...
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Can you change my mind about the uselessness of open houses?
Challenging the status quo I am the smartest man in the world, for I know one thing, and that is that I know nothing. Give yourself a few bonus points if you know who I just quoted and consider that my disclaimer. I’m about to do something that I’ve done before and I’ll probably do again. Perhaps it’s because of ...
My first 10 days as a Realtor – you think you know, but you have no idea
As I reflect on my first 10 days as a Realtor, I could give you a long story about the events that occurred in that short span of time. Or, I could simply give you a selection of random thoughts from those 10 days and let you make of them what you will. Think back to your first 10 days ...
I’m officially a Realtor! Time to… wait. Now what?
Yes, that dreaded exam is finally over! I’ll admit, I was prepared to take it two, three times if need be. What a blessing it was to walk out of that testing facility with excitement. And as of yesterday, my dues are paid. I am officially a member of the National Association of Realtors. Now, on to conquer the world! ...
Realtors, I Want You to Like Me… Or Do I?
Is There a Secret Handshake or Cool Club I Should Know About? As my real estate licensing test date approaches, so does responsibility and opportunity. I think I’ve got a few things going for me. They would include an advertising background, a great company to work for, and of course, getting inside information from the Agent Genius crew. Wait. What ...
Should New Agents Choose to List to Exist or be Busy With Buyers?
So, I know you’ve been watching the TV Guide channel trying to see when you can catch the next installment of “Are You Sure You Want to be a Realtor?” when you realized you got caught up in the re-runs above and missed the channel listing. Don’t worry, I’m not on TV and your next installment is right here. Well, ...
Are You SURE You Want to be a Realtor?!? – Writer Debut
Writer Debut Please welcome Michael Bertoldi: Please welcome Agent Genius’ new writer, Michael Bertoldi who has spent many years in the marketing sector and is now *almost* a real estate professional. We met Michael on Twitter where we talked about technology and college football (see, he’s an Alabama fan and I (Lani) went to Texas, so we’ve got an unfriendly ...
Benn Rosales
Conal Campbell
Elijah May
Lani Rosales
Tara Steele
Marti Trewe
Charlene Jimenez