AGBeat Columnist: Matthew Collis
Matthew Collis is the Sales and Marketing Manager at IXACT Contact Solutions Inc., a leading North American real estate CRM firm. In addition to overseeing many of IXACT Contact’s key sales and marketing programs, Matthew works with REALTORS® to help them achieve their real estate goals through effective contact management and relationship marketing. Matthew plays an instrumental role in IXACT Contact’s communication strategy and has written a wide array articles, news releases, and blog posts on contact management strategies and implementation.
3 simple social media monitoring tools you need to know about
The Ultimate Watch-Dog Have you ever wished you could know what everyone has ever said about you as a business professional? Sure, you’ve received great client testimonials and feedback over the years, but maybe there are some disgruntled clients out there who have not been happy with something you’ve done or the services you’ve provided and are broadcasting their dissatisfaction ...
A multi-channel approach to marketing communications
Make money by doing more As a business professional, you want to make sure you’re taking a multi-channel communication approach with your sphere of influence (SOI). Just like firing off a “Happy Holidays” card every year usually isn’t enough to stay top of mind or successfully win more business, simply calling the clients you feel most comfortable with every year ...
The power of saying thank you in business
The little things Sometimes the little things we do (or fail to do) make a big difference. In the case of saying “thank you,” the impact it can have on your business can be substantial. In fact, saying thank you is key to increasing the number of referrals you’ll get. If you properly show appreciation after the first referral given ...
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Nurture your leads to turbo-charge your business growth
Maximizing leads You get a new lead. Now what? Do you take down their contact details? Put them in your contact management system? Simply jot down their name and phone number in a notebook or on a sticky note? To maximize the number of leads you convert into clients, you need to nurture your leads. This involves adding them to ...
Why social media does not replace a CRM system
Social media as the silver bullet? You’re using social media, and at this point, keeping in touch with your sphere of influence (SOI) through Facebook and Twitter is nothing new. Therefore, a database or contact management system isn’t really required, right? Well, not so fast. Social media platforms like Twitter, Facebook, and Google Plus are not CRM (customer relationship management) ...
Get more client testimonials with the listen and ask technique
Want more client testimonials? Many professionals struggle with the idea of soliciting client testimonials. They find it difficult to ask for a testimonial – they feel uncomfortable asking, they’re worried about putting their client on the spot, and/ or they don’t know exactly what to say or how to best approach the subject. But testimonials are extremely important to any ...
Email campaign reports key to identifying leads
A frequently missing link Although email marketing may be a vital component of your communication strategy, you may not be aware that email marketing campaign reports can help you to pin-point the best leads in your database and increase the return on investment (ROI) of your email marketing. I’m going to share with you how you can easily maximize the ...
The hidden power of a business directory
It’s not so boring after all Think your business directory is just a boring list of names, phone numbers, and addresses? Well, think again. A good business directory can be very powerful. It can lead to greater client loyalty and more repeat business. How, you ask? “How can I leverage my business directory to get more loyal clients that will ...
Keep data secure with cloud computing
Data security matters for all businesses It’s not surprising that data security remains one of the biggest concerns for businesses going into the new year. Whether you’re a large corporation, a small or medium sized business, or a one man show, loss of data inevitably results in lost time and dollars. Data loss is frightening. It’s devastating. Not only is ...
How to decide whether or not to use Google+ professionally
Google’s popular social network Google Plus has been all the rage lately. It’s the new, popular kid on the block. If you’re a social media whiz, or if you’re actively using social media to build your business, you may have felt (or may still feel) pressure to create a Google Plus page. But before you go ahead and jump on ...
So you think you are worthy of referrals? Best practices for growing referrals
Are your efforts good enough? Maybe you think you’re doing a great job at getting referrals. Conversely, perhaps you know it’s an area you need to work on. If you’re struggling to get business right now because of the tough economy, you need to make sure you’re doing everything in your power to 1) keep in touch and stay top ...
When it comes to email marketing, are you a surgeon or a dump-truck?
Blast email marketing Let’s face it, we’ve all received those dreaded “batch and blast” emails from people or companies that we may or may not have ever even heard of. What’s the first thing that we do? Well, if you’re like me and you get an innumerable amount of emails per day, you’ll quickly open it, perhaps skim the email ...
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