AGBeat Columnist: Marty Martin
Marty Martin is an accomplished SEM/SEO anti-consultant with a broad range of experience working for a wide variety of clientele including colleges and universities, regional and state tourism, government and business.
An advocate for business, Marty works hard to share accurate information in a world suddenly overrun with "social media consultants."
SERP website previews – Google’s test crew is at it again
Many users across the Interwebz started noticing a new trend in their Google seach engine results pages (SERPs) today. Is it a sign of things to come or the next bi-monthly Google apocalypse? Today with no fanfare or official announcement, Google users in the US and elsewhere began to notice some changes to their normal SERPs. For me personally, it ...
Should You Care About Your Site PageRank™?
First of all, let’s clear an oft-confused difference between true PageRank (PR) and what most folks are familiar with: toolbar PageRank (tPR). It’s impossible to know your actual PageRank. Your actual PageRank is a numerical weight assigned to the varying pages of your website. What you’re probably used to seeing (and maybe talking about) is toolbar Page Rank (tPR). That ...
Deep links: why you should care… deeply (I’m on a horse!)
Okay, so the subject is a bit of a red herring, but read on! What is a deep link anyway? Deep linking is when, rather than linking to a home page, a link is pointed “deep” to an internal story or section of the site. For example, rather than pointing a link to http://agentgenius.com/, I would create a link to ...
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Google caffeine update – is it time to freak out?
If you haven’t heard all the buzz, Google recently launched an update to its systems dubbed “Caffeine” (testing started in 2009). The big question though is what the heck was it and do you need to worry about your website losing its rankings? Situation Normal Google updated it’s algorithms 350 to 400 times in 2009. Surprised? They actually make changes ...
The anatomy of a backlink and the value to your website
I’ve been preaching on backlinks and their value to your website for a few weeks now. And, you’re not getting a reprieve this week. I want you to understand how important backlinks are to your search marketing success.
Shanghai another agent’s website for search bliss
The Friendly Takeover With the decline in the real estate markets around the USA, there are many many agents who have made the decision to pursue other opportunities. Chances are, a lot of those folks had websites and maybe even blogs. Probably some of those websites are still active. Maybe you know some of those people, and maybe, you are ...
Mr. Rogers’ link neighborhood – should you do a link exchange?
Won’t you be my neighbor? Chances are if you’ve had your real estate website and/or blog up and running for a while, you’ve received a few (ha!) requests for link exchanges from other real estate agents, mortgage companies, pharmaceutical companies, etc. What you may not realize is reciprocal linking is not always so good for you. In fact, it can ...
Spy On Your Competitors (Maybe) For Great Backlinks!
Do or do not, there is no try. Hopefully everyone understands (if not, you will shortly) that the major search engines use links from other websites to judge your website’s authority and trust profile. For example, if a website that Google knows to be a high authority website (like maybe a local media outlet) links to your site, it can ...
Finally, Google Maps Option For Real Estate Pros
Note from the editor: Please welcome AG’s newest writer, Marty Martin who is well respected in the SEO/SEM industry and is accomplished most notably in his work with higher education, government and business clients. Marty shares our sentiment of being the “anti-consultant” in an environment where everyone’s a “guru” or a “ninja” and his passion is evident in all of ...
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