AGBeat Columnist: Mark Story

Mark Story is the Director of New Media for a federal government agency in Washington, DC. He has worked in the social media space for more than 15 years for global public relations firms, most recently, Fleishman-Hillard. Mark has also served as adjunct faculty at Georgetown University and the University of Maryland where he created courses in the use of social media to help shape public opinion. He also has his own consulting firm, the Intersection of Online and Offline, LLC. Mark is a avid blogger, guest columnist, sometimes podcaster, public speaker and dedicated insomniac.

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If you love your social media message, set it free – case study

If you love your social media message, set it free – case study

Why this matters for social media One of the most nauseating phrases ever uttered is “If you love something, set it free… If it comes back, it’s yours, if it doesn’t, it never was yours.” I am not sure to whom to attribute this, but I apologize in advance for even bringing it up. But when it comes to social ...

Mark Story | 2011/10/21  | 17 Comments Social Media

Social media skill set needed for small to large companies – five tips

"The right fit for any organization is a partner (or partners) who are intellectually curious about your business, smart, accessible, good communicators, better listeners and willing to work hard on your behalf and with your budget."

Drawing from over 200 client experiences Although I am in government now, I have worked at the intersection of social media and external communications for more than 15 years, so that probably adds up to more than 200 clients over the years. Different businesses, different industries, different personalities. Small businesses and very large businesses. Most of the time, the difference ...

Mark Story | 2011/09/29  | 47 Comments Marketing

If you love your social media message, set it free – case study

If you love your social media message, set it free – case study

Why this matters for social media One of the most nauseating phrases ever uttered is “If you love something, set it free… If it comes back, it’s yours, if it doesn’t, it never was yours.” I am not sure to whom to attribute this, but I apologize in advance for even bringing it up. But when it comes to social ...

Mark Story | 2011/10/21  | 17 Comments Social Media

Social media skill set needed for small to large companies – five tips

"The right fit for any organization is a partner (or partners) who are intellectually curious about your business, smart, accessible, good communicators, better listeners and willing to work hard on your behalf and with your budget."

Drawing from over 200 client experiences Although I am in government now, I have worked at the intersection of social media and external communications for more than 15 years, so that probably adds up to more than 200 clients over the years. Different businesses, different industries, different personalities. Small businesses and very large businesses. Most of the time, the difference ...

Mark Story | 2011/09/29  | 47 Comments Marketing