All posts by Mark Story

Mark Story is the Director of New Media for the U.S. Securities and Exchange Commission in Washington, DC. He has worked in the social media space for more than 15 years for global public relations firms, most recently, Fleishman-Hillard. Mark has also served as adjunct faculty at Georgetown University and the University of Maryland. Mark is currently writing a book, "Starting a Career in Social Media" due to be published in 2012.


Social Media: being a user doesn’t mean y...

Mar 05, 201250 Comments2531 Views

Two case studies outline the difference between a seasoned practitioner and a digital manager who fumbled a crisis, and these situations point out that social media is far more complex than tweeting, and hiring for a social


If you love your social media message, set ...

Oct 21, 201118 Comments1711 Views

Why this matters for social media One of the most nauseating phrases ever uttered is “If you love something, set it free… If it comes back, it’s yours, if it doesn’t, it never was yours.” I am

Social media skill set needed for small to ...

Sep 29, 201147 Comments1804 Views

Drawing from over 200 client experiences Although I am in government now, I have worked at the intersection of social media and external communications for more than 15 years, so that probably adds up to more than