Mark Story is the Director of New Media for the U.S. Securities and Exchange Commission in Washington, DC. He has worked in the social media space for more than 15 years for global public relations firms, most recently, Fleishman-Hillard. Mark has also served as adjunct faculty at Georgetown University and the University of Maryland. Mark is currently writing a book, "Starting a Career in Social Media" due to be published in 2012.
Two case studies outline the difference between a seasoned practitioner and a digital manager who fumbled a crisis, and these situations point out that social media is far more complex than tweeting, and hiring for a social
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