AGBeat » Mark Eckenrode

Increase Your Persuasive Pulling Power in Your Marketing

Mark Eckenrode — Sat, 07 Nov 2009 15:00:45 +0000

Marketing is Persuasive Honestly, how persuasive is your marketing? Are you generating and maintaining the puling power necessary to convert suspects who don’t give a damn about you into raving fans? Marketing is a persuasive process and I’ve outlined the 5 C’s of Persuasive Marketing elsewhere. However, let’s jump into the trenches a bit more and look at some specifics [...]

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7 Tips For a More Interesting Real Estate Blog

Mark Eckenrode — Mon, 20 Jul 2009 12:30:19 +0000

Your content may be the next best thing but, like most folks, if it’s dry and dragging then I won’t get past the first paragraph. We’re all like this to some extent (especially your blog readers)… we want helpful information that’s interesting and, dare I say, entertaining. Let’s face it, the subject matter of real estate can be a bit [...]

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4 Strategies To Beat Your Competition

Mark Eckenrode — Mon, 13 Jul 2009 14:12:11 +0000

Oftentimes when I ask a Realtor how they plan on differentiating themselves from their competition and do more business I usually get one of two answers: 1) I'll offer better service, or 2) I'll do it for less. One answer is pretty vague, the other is cheating your own pocketbook. Instead, start thinking about these 4 winning strategies...

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“War, Genocide, And Other Real Estate Scams”

Mark Eckenrode — Mon, 15 Jun 2009 18:01:35 +0000

I had just put down a wonderfully written book that kept me turning the pages due in no small part to the cleverly written chapter titles. Then I opened up my feed reader to catch up on some real estate blogs and *blech* uber-crappy blog titles cluttered the screen. How's a real estate blog to survive with dead titles?

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The Hidden Meaning Behind “Add Value”

Mark Eckenrode — Mon, 08 Jun 2009 14:30:38 +0000

You’ll hear it across all the marketing blogs and in the social media buzz but how often do you really pay attention to it? You’ve probably read about “giving value” to your market about umpteen times. And when it comes to “building trust” with your readers and prospects… well, it’s a constant topic out there. But, what does it really [...]

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Long-Term Success Takes More Than Sales

Mark Eckenrode — Mon, 01 Jun 2009 14:01:10 +0000

Guilty Yeah, I’m guilty of this. Along with much of the marketing advice and how-to that’s out there I tend to talk a lot about attracting and converting prospects into clients. Definitely a necessary and critical part of business but here’s the thing… Creating clients is only half the battle to increasing sales (insert old-school “Yo, Joe!” yell). Quite frankly, [...]

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Social Media Marketing and the Mavens That Are Clueless

Mark Eckenrode — Mon, 25 May 2009 14:07:48 +0000

A warning to social media mavens Warning: If you’re a social media maven or guru then you’re either going to get all pissy about this article or you’re going to wise up and make a difference. Sensibilities may be damaged. Proceed with caution. With so many social media mavens and gurus out there we should be up to our eyeballs [...]

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What happens when your media changes?

Mark Eckenrode — Mon, 04 May 2009 18:10:15 +0000

Communication is changing. As a species we’re very focused on increasing the speed and breadth of our communications. Pony express, telegraph, snail mail, email, smart phones, blogs, social sites… As media changes one often replaces or re-prioritizes another. Social media has even impacted the way we watch (and now interact) with the evening news. People want to communicate and interact [...]

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What a Scottish Singer Can Teach You About Marketing

Mark Eckenrode — Mon, 20 Apr 2009 19:27:50 +0000

With over 93.2 million views (expected to exceed 100 million views Monday) across 650 unique clips means you’ve probably seen or at least heard of the Scottish singer Susan Boyle from Britain’s Got Talent. Her performance is one the biggest viral hits to date. Have you taken the marketing lesson from it? You can watch her performance on YouTube. If [...]

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Viral Marketing Gems

Mark Eckenrode — Mon, 13 Apr 2009 14:26:29 +0000

The absolute worst way to go viral is to be ordinary. Fortunately, over the past week I’ve been part of some very un-ordinary conversations about viral marketing which has provided more than a few gems to share on going viral… A good article can quickly become buzzworthy when you add compelling charts, graphics, and images. Teach someone how to do [...]

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