AGBeat Columnist: Mark Eckenrode
Mark Eckenrode is a Certified Master of Guerrilla Marketing raised on comic books, punk rock, and Pepsi. He's also the chief marketing trainer at HomeStomper where AgentGenius readers can learn unconventional methods for winning with social media.
Increase Your Persuasive Pulling Power in Your Marketing
Marketing is Persuasive Honestly, how persuasive is your marketing? Are you generating and maintaining the puling power necessary to convert suspects who don’t give a damn about you into raving fans? Marketing is a persuasive process and I’ve outlined the 5 C’s of Persuasive Marketing elsewhere. However, let’s jump into the trenches a bit more and look at some specifics ...
Is Social Media a Threat To Your Personal Safety?
By now you’re familiar with the Horizon Realty debacle and how a single tweet led to the destruction of their reputation. Obviously, what happens on Twitter can have a far reaching impact. Potentially damaging more than reputation, though, social media may be a threat to your personal safety… Pillaging your privacy A friend of mine recently tweeted about a killer ...
7 Tips For a More Interesting Real Estate Blog
Your content may be the next best thing but, like most folks, if it’s dry and dragging then I won’t get past the first paragraph. We’re all like this to some extent (especially your blog readers)… we want helpful information that’s interesting and, dare I say, entertaining. Let’s face it, the subject matter of real estate can be a bit ...
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4 Strategies To Beat Your Competition
Oftentimes when I ask a Realtor how they plan on differentiating themselves from their competition and do more business I usually get one of two answers: 1) I’ll offer better service, or 2) I’ll do it for less.
One answer is pretty vague, the other is cheating your own pocketbook. Instead, start thinking about these 4 winning strategies…
Your Real Estate Headlines Revisited
Last week I asked you to submit a few of your blog post headlines for me to look at and see if I could help improve the headlines to attract more eyeballs. Here are your headlines. Let me know what you think. The Ugly Truth Behind Austin’s “Green” Regulations Original: Austin Calls Itself Green [and Lies] I like the original ...
Escape From Headline Hell With A Free Makeover
Last article I wrote about hellish headlines and the importance of crafting attractive blog post titles which led to some really good dicussion in the comments of that post. Since then a number of folks have contacted me to makeover some of their headlines. So, I thought we should do some makeovers of blog post titles right here on AG. ...
“War, Genocide, And Other Real Estate Scams”
I had just put down a wonderfully written book that kept me turning the pages due in no small part to the cleverly written chapter titles. Then I opened up my feed reader to catch up on some real estate blogs and *blech* uber-crappy blog titles cluttered the screen.
How’s a real estate blog to survive with dead titles?
The Hidden Meaning Behind “Add Value”
You’ll hear it across all the marketing blogs and in the social media buzz but how often do you really pay attention to it? You’ve probably read about “giving value” to your market about umpteen times. And when it comes to “building trust” with your readers and prospects… well, it’s a constant topic out there. But, what does it really ...
Long-Term Success Takes More Than Sales
Guilty Yeah, I’m guilty of this. Along with much of the marketing advice and how-to that’s out there I tend to talk a lot about attracting and converting prospects into clients. Definitely a necessary and critical part of business but here’s the thing… Creating clients is only half the battle to increasing sales (insert old-school “Yo, Joe!” yell). Quite frankly, ...
Social Media Marketing and the Mavens That Are Clueless
A warning to social media mavens Warning: If you’re a social media maven or guru then you’re either going to get all pissy about this article or you’re going to wise up and make a difference. Sensibilities may be damaged. Proceed with caution. With so many social media mavens and gurus out there we should be up to our eyeballs ...
What happens when your media changes?
Communication is changing. As a species we’re very focused on increasing the speed and breadth of our communications. Pony express, telegraph, snail mail, email, smart phones, blogs, social sites… As media changes one often replaces or re-prioritizes another. Social media has even impacted the way we watch (and now interact) with the evening news. People want to communicate and interact ...
What a Scottish Singer Can Teach You About Marketing
With over 93.2 million views (expected to exceed 100 million views Monday) across 650 unique clips means you’ve probably seen or at least heard of the Scottish singer Susan Boyle from Britain’s Got Talent. Her performance is one the biggest viral hits to date. Have you taken the marketing lesson from it?
Benn Rosales
Conal Campbell
Elijah May
Lani Rosales
Tara Steele
Marti Trewe
Charlene Jimenez