Business Marketing
Marketing is Persuasive Honestly, how persuasive is your marketing? Are you generating and maintaining the puling power necessary to convert suspects who don’t give...
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Marketing is Persuasive Honestly, how persuasive is your marketing? Are you generating and maintaining the puling power necessary to convert suspects who don’t give...
By now you’re familiar with the Horizon Realty debacle and how a single tweet led to the destruction of their reputation. Obviously, what happens...
Your content may be the next best thing but, like most folks, if it’s dry and dragging then I won’t get past the first...
Oftentimes when I ask a Realtor how they plan on differentiating themselves from their competition and do more business I usually get one of...
Last week I asked you to submit a few of your blog post headlines for me to look at and see if I could...
Last article I wrote about hellish headlines and the importance of crafting attractive blog post titles which led to some really good dicussion in...
I had just put down a wonderfully written book that kept me turning the pages due in no small part to the cleverly written...
You’ll hear it across all the marketing blogs and in the social media buzz but how often do you really pay attention to it?...
Guilty Yeah, I’m guilty of this. Along with much of the marketing advice and how-to that’s out there I tend to talk a lot...
A warning to social media mavens Warning: If you’re a social media maven or guru then you’re either going to get all pissy about...
Communication is changing. As a species we’re very focused on increasing the speed and breadth of our communications. Pony express, telegraph, snail mail, email,...
With over 93.2 million views (expected to exceed 100 million views Monday) across 650 unique clips means you’ve probably seen or at least heard...
The absolute worst way to go viral is to be ordinary. Fortunately, over the past week I’ve been part of some very un-ordinary conversations...
Trying to go viral but not gaining traction with your real estate content? Chances are you’re doing something wrong. Here are a few areas...
There’s no question that content drives the net. It would make sense then to make sure the content you produce (for search engines, for...
It’s interesting to note that most of the conversations about Twitter exist off of Twitter. This is actually a pretty important note since it...
Involved with more than one venture? I feel your pain. Especially when it comes to developing and managing your brand message… especially when that...
The buzz over social media is at near deafening proportions in the REnet (and everywhere else) and I contribute to that noisy rabble. We’re...
If you’re getting leads but very few of them convert into business… or if you’re marketing like mad but are getting dismal results… or...
Can you hear that noise? It’s the sound of a website sucking away an agent’s time, energy, and money. It may even be the...
The discussion of which came first, the chicken or the egg, has always been a fun philosophical one but really, who freakin cares? It’s...
Creating Killer Videos “Of course you’d tell me that, you want my business.” Yup, our efforts at creating credibility can only take us so...
My love affair with technology is no secret. Heck, I make a living on the internet so it’s tough not fall prey to the...
Our new president Barack Obama can sell a lot of things. He sold the nation on his taking the Oval Office. His image alone...
One of the biggest insights I’ve gained while coaching folks over the years is that there’s a big difference between a business owner and...