AGBeat Columnist: Maddie Grant
Maddie Grant, CAE is the co-author of Open Community: a little book of big ideas for associations navigating the social web and Humanize: How People-Centric Organizations Succeed in a Social World. As the chief social media strategist for SocialFish, Maddie draws from more than ten years of experience in marketing, communications, and international business operations to help associations large and small build capacity for using social media to achieve business results.
How Associations will get ROI out of Social Media
The key to getting ROI Social CRM is the key to getting ROI (return on investment) out of social media activity. It’s that simple… and that complicated. So what is social CRM, you ask? Here’s our simplified definition, for membership organizations specifically: Social CRM is the discipline of applying social media to membership management. Breaking it down Let’s break it ...
Officially calling BS on not hiring interns for social media management
Hiring for social media roles Our SocialFish consulting work is all about building capacity internally for organizations to manage the work of social media management. This year, we’ve seen a huge upward trend in associations hiring headcount for social media-related roles, which is a great sign that the industry is moving towards fuller integration of social media (as opposed to ...
Content strategies for associations are unique and challenging
How associations are different Why is content strategy for associations different? Because content is our business. We can’t give it all away. For us, there is no cliche more cringe-inducing than “content is king.” If content were king, associations would all be royalty online. We have content. Tons of content. For us, the challenge is not finding new and interesting ...
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The four types of social media strategies for associations
Digital media’s impact on marketing As part of my column here at AGBeat on association marketing, we will be discussing the game changing impact new media marketing has had on the marketing game. If you’re doing any social media work at all, you presumably have thought about why you’re going to spend time and resources and how you might achieve ...
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