AGBeat Columnist: Lesley Lambert
Lesley offers 21 years experience in real estate, public speaking and training. Lesley has a degree in communications and was the recipient of an international award for coordinating media in real estate. In the course of her career Lesley has presented at international real estate conferences and state REALTOR associations, hosted a real estate television program, written articles for trade magazines and created marketing and PR plans for many individuals, companies and non-profits.
Does your real estate blog speak to your readers?
Does your real estate blog speak to your readers? Now, you may think that I mean this in the “make sure you are getting the message across” kind of way. That is important, no question, but I was asking if your blog literally speaks to the readers? We already discussed the options for speech to text in your blogging, so ...
Real estate networking… same as it ever was
Witness the high tech agent of 2011: they are busy engaging with everyone they can via social networks and the internet. they are conversational, informative and open. they are the same as agents that were good at those things 20 years ago. Using the word “social” makes nothing new People act as if putting the word “social” in front of ...
Real estate mobile blogging with voice to text options
Let’s face it, we real estate agents are an extremely mobile bunch of professionals. It is difficult to manage the necessary business at hand, much less get our blogging done. Lately I have been exploring voice to text options as a way of getting my writing done while I am on the road. With the loss of Jott as an ...
New 2012 AGBeat media kit available now
- We know you want the most sophisticated audience, and here it is!
Your real estate blog posts are local posts and local posts are fresh!
Feed your blog local “food” and reap the rewards! Your posts are local posts and local posts are fresh (sung to: brown eggs are local eggs and local eggs are fresh! jingle from the 80′s) I have noticed a growing trend for people to want to support their local business, eat locally grown foods, frequent local establishments…why not be local ...
Video blogging ideas for Realtors from industry outsiders
Finding inspiration outside of the industry Something I love to do is find inspiration in random places. Many of my best blog posts, videos and thoughts in general are inspired by some passing thing: a story on NPR, a beautiful sky, a joke my daughter tells me, a song… you get the picture. It is a good idea to be ...
Content curation for clicks – REALTORS re-think your reposting techniques
I notice that this happens A LOT. Rosie REALTOR is a good member of NAR and surfs the content available for agents to use to promote real estate, home ownership and all things home. She finds links to very helpful articles and decides that her friends, family and clients would benefit from reading this post. She posts this link on her ...
Video options for real state professionals – ready for your close-up?
Everyone knows that they should be using video to charge up their marketing. You know you should be shooting virtual tours, interviews, advice and tips and other helpful content for your audience. Are you chicken? You know you should be doing it, but you are nervous about getting on camera and you have NO CLUE where to start. There are ...
Not so stupid Facebook status tricks for real estate professionals
You have a Facebook profile, right? If the answer was yes, please keep reading. If the answer is no, after you give yourself a swift kick in the kiester from me, open a new browser tab and get a Facebook profile! OK, all set with that now? Good. As with all social media, there are some good taste guidelines that ...
Is bigger better or is less really more? Social media profiles & followers
As social media becomes more and more a part of our daily lives, many of us have asked ourselves this question: is it better to have lots of profiles and followers or is less more? When I started “playing” with social media a few years ago, I set up a profile at every site I could find. I grabbed up ...
Depeche Mode and the cool kids of social media- 1986 all over again
I have noticed a trend of late, that brings me back to 1984. I am a young teen in a small New England town and I have discovered punk, new wave and alternative music. I have fallen in love with this movement and have created a one woman punk rock support group in my little town. Focal to my music ...
Real estate niche marketing online – for beginners
Seek and ye shall find it, on the internet and more specifically on Twitter. I have, in the past, discussed how you can find and follow the people you already know on Twitter and even how to find people that live near you to follow. Today let us discuss niche marketing. (Sidebar, if it is quiche and niche how come ...
Farming for real estate prospects on Facebook
Facebook is huge right now and most of us are there, but few real estate agents are using it appropriately or to their best advantage. I will try not to judge you if you are on Facebook playing games like Farmville, but you really need to rethink if this is the highest and best use of the largest network you ...
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