All posts by Kris Berg

Kris Berg is Broker/Owner of San Diego Castles Realty. She is the perpetrator of the San Diego Home Blog, a locally-focused real estate blog, and in her spare time enjoys fencing, luge, and kittens.

How to Lose My Business – Lose My Tru...

Dec 11, 200813 Comments372 Views

My Supersonic Googling Skills They have me over a barrel, and I just hate it when that happens. My lead-ins tend toward the long side, but this will eventually morph into a message about customer service and

Marketing Transparency – Another Pers...

Nov 18, 200816 Comments276 Views

Recently Jonathan Dalton wrote an article here giving his opinion of some of the traditional marketing strategies agents use to “promote.” We all agree on this one point; marketing materials are by their very nature designed to

Crazy Talk – Real Estate Gone Mad

Oct 28, 20089 Comments287 Views

photo credit: respres Oh Man, It’s True… It’s finally happened. The world has gone mad, and I’ve got two choices. I can either fight it, or I can slip into that stylish straight jacket along with everyone

Predicting the Housing Market

Oct 18, 200812 Comments323 Views

It’s Like Clockwork (but without the batteries) The Clock Without Batteries I have a charming tabletop clock. I bought it because I thought it would look nice in my living room (that place no one goes except

Mourning a Loss & the Agent Value Propo...

Sep 23, 200813 Comments294 Views

photo credit: Letting Go of Control We Withdrew We temporarily withdrew a listing this week. It had to do with the arrival of a new baby and a septic system (not in that order and, thankfully, not mine).

The glamour of real estate – Keeping ...

Sep 19, 200819 Comments342 Views

I am busy, but not quite as busy as I was three months or a year ago. I suspect I am not alone. And since I am, by all accounts, the only agent with a blogging habit

I’m finished with excuses.

Sep 13, 20084 Comments221 Views

This is a postscript to an article I wrote for Inman News this week which talked about all of the excuses we tend to make for not working harder in a tougher market. Well, it was sort

I Am An expert. Ask Google.

Sep 07, 200826 Comments381 Views

Because Google Said So I am a real estate expert. Make no mistake about it. And if you don’t believe me, just ask Google. They talk about me there a lot, mostly whenever someone asks about my

Getting the Call

Aug 14, 200819 Comments297 Views

photo credit: jadakatt Dear John A couple of weeks ago, we got “the call.” If you are an agent, any agent, who has been on more than one listing interview, and I don’t care how incredibly competent

English as a Second Language (E, S and L)

Jul 28, 200815 Comments296 Views

original creative commons image courtesy of ebmorse The Combo Platter Incident The keyboard that keeps my desktop computer company needs to buy a vowel. And a couple of consonants, while we are at it. It seems that