AGBeat Columnist: Kris Berg
Kris Berg is Broker/Owner of San Diego Castles Realty. She is the perpetrator of the San Diego Home Blog, a locally-focused real estate blog, and in her spare time enjoys fencing, luge, and kittens.
How to Lose My Business – Lose My Trust
My Supersonic Googling Skills They have me over a barrel, and I just hate it when that happens. My lead-ins tend toward the long side, but this will eventually morph into a message about customer service and about honest and fair dealings. I see parallels to our business, but I will mostly leave you to draw your own. Back in ...
Marketing Transparency – Another Perspective
Recently Jonathan Dalton wrote an article here giving his opinion of some of the traditional marketing strategies agents use to “promote.” We all agree on this one point; marketing materials are by their very nature designed to promote. The question becomes, “Promote what (or whom)?” His post was entitled something about “Obfuscation,” and I knew I would be compelled to ...
Crazy Talk – Real Estate Gone Mad
photo credit: respres Oh Man, It’s True… It’s finally happened. The world has gone mad, and I’ve got two choices. I can either fight it, or I can slip into that stylish straight jacket along with everyone else and accept it. First, there are my clients, the ones who used to be normal until they started watching the news — ...
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Predicting the Housing Market
It’s Like Clockwork (but without the batteries) The Clock Without Batteries I have a charming tabletop clock. I bought it because I thought it would look nice in my living room (that place no one goes except to dust), and I was right. Shortly after bringing it home and placing it proudly on the end table, I made a mental ...
Mourning a Loss & the Agent Value Proposition
photo credit: Letting Go of Control We Withdrew We temporarily withdrew a listing this week. It had to do with the arrival of a new baby and a septic system (not in that order and, thankfully, not mine). I will spare you the details, but know that the two are unrelated. As I do every time a listing is stalled, canceled entirely, ...
The glamour of real estate – Keeping busy in a down market.
I am busy, but not quite as busy as I was three months or a year ago. I suspect I am not alone. And since I am, by all accounts, the only agent with a blogging habit who isn’t in Las Vegas today enjoying continuing education at REBlogWorld, I have to find other productive things to occupy my time. Real ...
I’m finished with excuses.
This is a postscript to an article I wrote for Inman News this week which talked about all of the excuses we tend to make for not working harder in a tougher market. Well, it was sort of about that. In any event, this is a photo I snapped while running this morning. It took me a full half mile ...
I Am An expert. Ask Google.
Because Google Said So I am a real estate expert. Make no mistake about it. And if you don’t believe me, just ask Google. They talk about me there a lot, mostly whenever someone asks about my name or the local communities in which I do business. I have a web site, and I even blog! This gives me instant ...
Getting the Call
photo credit: jadakatt Dear John A couple of weeks ago, we got “the call.” If you are an agent, any agent, who has been on more than one listing interview, and I don’t care how incredibly competent or experienced or even famous you are, you have gotten “the call.” “We have decided to list our home with another agent, but ...
English as a Second Language (E, S and L)
original creative commons image courtesy of ebmorse The Combo Platter Incident The keyboard that keeps my desktop computer company needs to buy a vowel. And a couple of consonants, while we are at it. It seems that some time during the past year, a year involving a lot of overuse and a little misuse (the latter related to an unfortunate ...
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