AGBeat Columnist: Kim Wood
Kim resides and works selling Real Estate in Chester County, PA. She is a blogger and also writes for her own blog, West of Philly Burbs and Mothers Fighting for Others. Kim is a Social Networking Junkie and you can connect with her in many places including Twitter, Facebook, or Flickr.
Cuppa for your Thoughts?
Get to the Source We learn from many different resources how to market to clients, what they want to hear, how to expand our customer database, how to maximize our websites … but wouldn’t it be great if you could hear right from the consumers themselves? Coffee for Time? How about setting up your laptop in the local coffee shop ...
What’s your Fit?
What is your Marketing Niche? I’ve been making some enhancements to a few of my websites in the last week. As part of my business plan, I work to have an extensive online market presence. I do that with my websites, blogs, and participation in social media. It feels good to have found my niche in real estate marketing. Everyone ...
Advanced Networking
Look for Networking Opportunities Networking happens in many different situations. Not only should you network with other people in the same line of business as yourself, but more importantly, reach out to those outside of your circle, to build the relationships and make connections. Any gathering of people – put your networking skills to work! Networking comes very naturally to ...
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Clients Growing Up
What is Important? Ever thought about what is important to the Generation Y gang? Do you think it matters? They are the future (and current) homeowners and it’s important to look at what they feel is important in branding and what they look at when making choices in their purchasing. They will grow up. They will be (and are) our ...
They Don’t Know They Need Us
Until they are ready – Home Buyers and Sellers don’t think need us to help guide them in their real estate transaction from the beginning of their research like they used to. Information Gathering is Easy with Clicks Home Sale information whether buying or selling is readily available on the internet. Before the times of digital information super highways, real ...
Digital Body Language
Interpreting Buying/Selling Signals in a New Way “Digital Body Language”, written by Steven Woods is my current read in progress. I’m interested in the subject as we become proficient in communicating and reading the body language of our clients in Digital Land. I’m sure as I move along further in this book, I’ll have more to share from his perspective, ...
Will You Be My Friend? NO !
Why, oh Why? Some lessons are hard to learn. Some take more than one time for me to learn them. Am I the only one? Unfortunately, I don’t think so. But hopefully because I’m willing to dig in, confess, and share – it’ll save someone a little bit of turmoil. The Friendship Rule The past week has been one of ...
Commonalities and Conversation
A What? Conversation comes naturally for a lot of people and quickly it is discovered that there is something that connects them together. Some examples of this would be that they both love dogs, they lived in the same state, they enjoy wine, they can both quote lines from “Monty Python”, and other endless possibilities. This is a part of ...
Meeting Clients in Digital Land
Meeting in Digital Land Many times we rely on digital communications to establish a customer relationship before face to face is welcomed. Consumers want to surf around the internet anonymously and at their own pace. With the privacy and identity theft issues, some are hesitant to provide any personal information until there is a certain level of trust established. How ...
Free Information? Dish It !
Give Away Information & Let Them Use it What’s this all about? Blogging or giving out buyer/seller packets by providing information to the prospective client; giving information to empower individuals with the knowledge of buying and selling real estate …are we kicking ourselves in the butt? No, it isn’t a kick in the butt; rather making data available hoping to ...
Invest in Your Consumer
It’s Not All About You You might think you’re all that with your head shot adorning the local bus bench or your speaking engagement at the civic monthly meeting. But it’s not all about you. In fact, the best spokesperson, for your personal or company brand is far from you. It is the consumer. The buyer. The seller. The neighbor. ...
Mouth Shut
Keep Your Mouth Shut One of the first lessons I was told by the person showing me the ropes in real estate was, “Keep your Mouth Shut”. It’s a valuable lesson and I try to use it in all avenues of my life – I think it’s one of those that you are constantly trying to acheive but very few ...
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