AGBeat » Kelley Koehler

Look- it’s a blog! No, it’s a website! Pondering the differences

Kelley Koehler — Sun, 17 Oct 2010 16:20:05 +0000

Originally published 01/02/08: I’ve been in the midst of a total overhaul of my various websites. We’ve finished our discovery process, and are moving more into design and functionality. The question of the day: where does the blog end and the website begin? There’s many a time when I’m writing a blog post where I think how I really want [...]

Your missed calls are missed opportunities. Don't miss another with Better Voicemail AG Partner

Get more News at AGBeat

Anger, Revenge, and Social Media

Kelley Koehler — Tue, 01 Sep 2009 18:16:04 +0000

I was talking with a pal the other day. My pal was ticked, having been treated rudely by someone they were doing business with. Oh, were they ever ticked. Wanted some justice. Seemed ready to whip out their whuffie and take this person to task using all their social media might. Which didn’t sit right with me. Is that really [...]

Your missed calls are missed opportunities. Don't miss another with Better Voicemail AG Partner

Get more News at AGBeat

Becoming Super, One Click At A Time

Kelley Koehler — Fri, 06 Mar 2009 03:19:22 +0000

I picked up my mail at the office the other day and discovered I had won the "gigabyte" award. I must’ve missed the office meeting where they handed out the certificate, but clearly, my technical skills had been unveiled to the rest of the office. I went in for mail and walked out 3 hours later, having diagnosed several viruses [...]

Your missed calls are missed opportunities. Don't miss another with Better Voicemail AG Partner

Get more News at AGBeat

Thoughts on Site Design

Kelley Koehler — Fri, 02 Jan 2009 00:28:29 +0000

I’ve been doing some thinking recently, going through some of my favorite techno-geek/online persuasion books in preparation for my talk over at REBarCamp in New York next week. And I’ve also been in an extended conversation with a friend about a new site design. So all these things have been sort of swirling around in my head for a while, [...]

Your missed calls are missed opportunities. Don't miss another with Better Voicemail AG Partner

Get more News at AGBeat

Optimizing your AdWords

Kelley Koehler — Fri, 05 Dec 2008 02:14:54 +0000

Back to AdWords. If you’ve been following along, you’ve now a set of ads and keywords, which you can enter, bid on, and generally have at it. So now what? Now – you reduce your spending. One way to do that is to improve your quality score. And one way to do that is to improve your click-thru rate. Click-thru [...]

Your missed calls are missed opportunities. Don't miss another with Better Voicemail AG Partner

Get more News at AGBeat

Writing Good AdWords Ads- Being Interesting in Small Spaces

Kelley Koehler — Thu, 30 Oct 2008 18:34:07 +0000

Quick Review: Part 1 – Why Use AdWords? Part 2 – A Quick Vocab lesson and Overview And Now: Part 3 – Creating a good text ad. Remember that a text ad on AdWords looks like this: You get a 25 character headline, two 35 character lines to describe your service or product, and a 35 character display URL. [...]

Your missed calls are missed opportunities. Don't miss another with Better Voicemail AG Partner

Get more News at AGBeat

An AdWords Vocabulary Lesson

Kelley Koehler — Mon, 20 Oct 2008 18:52:49 +0000

Google AdWords Strategy I promised to talk about my AdWords strategy, which is Google’s pay-per-click system. But first – we need to be speaking the same language and have a basic understanding of the system. Let’s get some vocab and the preliminaries out of the way. I’m going to assume we’ve all been to Google to search for something. You [...]

Your missed calls are missed opportunities. Don't miss another with Better Voicemail AG Partner

Get more News at AGBeat

Pay-Per-Click Isn’t a Dirty Phrase, It’s a Tool

Kelley Koehler — Thu, 02 Oct 2008 17:45:59 +0000

A Confession Hello – My name is Kelley, and I use pay-per-click to help drive my business. And I’m okay with that. I was also banned by Google, although I no longer wear the scarlet G. Over the next couple of weeks, I’ve plans to talk a bit about my pay-per-click strategy on Google, using a system called AdWords, but [...]

Your missed calls are missed opportunities. Don't miss another with Better Voicemail AG Partner

Get more News at AGBeat

Just Like In Real Life

Kelley Koehler — Wed, 17 Sep 2008 12:25:27 +0000

Photo courtesy of psychobabble on Flickr Picking My Brain A former manager offered to buy me lunch the other day, wanting to pick my brain about social media: blogging and Twitter and Facebook and LinkedIn and whatnot. So over pastrami sandwiches, I waxed poetic about social media and transparency and encouraging conversation and forming relationships with people first and not [...]

Your missed calls are missed opportunities. Don't miss another with Better Voicemail AG Partner

Get more News at AGBeat

Thinking About Navigation

Kelley Koehler — Sat, 02 Aug 2008 15:47:48 +0000

I don’t remember who said it – it was a general expression about how people find them through long tail searches and then ‘hop-scotch’ around their site. And it got me thinking: Traditional blog navigation sucks. Big time. In July, the people that found me via search engine looked at 1.74 pages per visit. Of course, half of those people [...]

Your missed calls are missed opportunities. Don't miss another with Better Voicemail AG Partner

Get more News at AGBeat