AGBeat Columnist: Kelley Koehler
Kelley Koehler, aka the Housechick, is usually found focused on her Tucson, Arizona, real estate business. You may also find her on Twitter, where she doubles as a super hero, at Social Media Training Camp, where she trains and coaches people on how to integrate social media into successful business practices, or at KelleyKoehler.com, a collection of all things housechick-ish. Despite her engineering background, Kelley enjoys translating complex technical concepts into understandable and clear ideas that are practical and useful to the striving real estate agent.
Look- it’s a blog! No, it’s a website! Pondering the differences
Originally published 01/02/08: I’ve been in the midst of a total overhaul of my various websites. We’ve finished our discovery process, and are moving more into design and functionality. The question of the day: where does the blog end and the website begin? There’s many a time when I’m writing a blog post where I think how I really want ...
Anger, Revenge, and Social Media
I was talking with a pal the other day. My pal was ticked, having been treated rudely by someone they were doing business with. Oh, were they ever ticked. Wanted some justice. Seemed ready to whip out their whuffie and take this person to task using all their social media might. Which didn’t sit right with me. Is that really ...
Trust Me, I’m Not An Agent
Well. Dalton left. But before he went, I think he shipped all of his frustration to me in a box. And clearly, a delicate flower such as myself can’t handle that kind of pressure. So forgive me for a minute here, but this needs to be said. If you’re not an agent, I don’t want to hear about how your ...
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Becoming Super, One Click At A Time
I picked up my mail at the office the other day and discovered I had won the "gigabyte" award. I must’ve missed the office meeting where they handed out the certificate, but clearly, my technical skills had been unveiled to the rest of the office. I went in for mail and walked out 3 hours later, having diagnosed several viruses ...
Putting Out the Right Message
I was in Chicago last week teaching part of a social media training session, and my section was all about how to start your blog, how to go from nothing to something. So I spent a good deal of time figuring out the right approach to the session – I only had half an hour, so there was no way ...
R.I.P. WheeeBacon
(Just a warning – there’s not a deep thought at the end of this post, and there’s no real estate tie in.) I am @wheeebacon. And I have been suspended by Twitter. Turns out, "bacon" is an incredibly popular word on Twitter. And as we discovered when we added Twitter to our IDX, the API is pretty easy to use. ...
Thoughts on Site Design
I’ve been doing some thinking recently, going through some of my favorite techno-geek/online persuasion books in preparation for my talk over at REBarCamp in New York next week. And I’ve also been in an extended conversation with a friend about a new site design. So all these things have been sort of swirling around in my head for a while, ...
Optimizing your AdWords
Back to AdWords. If you’ve been following along, you’ve now a set of ads and keywords, which you can enter, bid on, and generally have at it. So now what? Now – you reduce your spending. One way to do that is to improve your quality score. And one way to do that is to improve your click-thru rate. Click-thru ...
Getting Over It
I’ve been working through my own mini-life-crisis recently, which in truth is interesting to no one other than myself. However, I’m making some major changes to my business because of it – plus, it’s Thursday and I’m Thursday Girl and I don’t feel like writing the AdWords shtick today. This is what’s on my mind instead. Earlier in the year, ...
Google Adwords Advice
Quick Review: Why use Adwords? A quick Vocab Lesson and Overview Writing good Text ads And now: Selecting Good Keywords So you’ve made your ads. Now you need to make a list of words and phrases – a list of keywords – for which your ad should appear. What Do They Want? Let me ask you this: Someone who sits ...
Writing Good AdWords Ads- Being Interesting in Small Spaces
Quick Review: Part 1 – Why Use AdWords? Part 2 – A Quick Vocab lesson and Overview And Now: Part 3 – Creating a good text ad. Remember that a text ad on AdWords looks like this: You get a 25 character headline, two 35 character lines to describe your service or product, and a 35 character display URL. ...
An AdWords Vocabulary Lesson
Google AdWords Strategy I promised to talk about my AdWords strategy, which is Google’s pay-per-click system. But first – we need to be speaking the same language and have a basic understanding of the system. Let’s get some vocab and the preliminaries out of the way. I’m going to assume we’ve all been to Google to search for something. You ...
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