AGBeat » Jonathan Dalton http://agbeat.com News, insights, tools, and inspiration for business owners and professionals Fri, 10 Feb 2012 02:21:03 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 The fallacy of “going back to the basics” in real estate http://agbeat.com/real-estate-sales-marketing/the-fallacy-of-going-back-to-the-basics/ http://agbeat.com/real-estate-sales-marketing/the-fallacy-of-going-back-to-the-basics/#comments Sat, 12 Feb 2011 00:00:22 +0000 Jonathan Dalton http://agentgenius.com/?p=1130 This editorial piece was originally published here on AgentGenius on 02.11.08 and is still timely exactly three years later. I made it through just under three minutes of Saul Klein’s how-to video on marketing before I called it quits. It wasn’t that the points were thoroughly irrelevant – to the contrary, it goes to the heart of what all the [...]
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]]> http://agbeat.com/real-estate-sales-marketing/the-fallacy-of-going-back-to-the-basics/feed/ 69 Last bastion of obfuscation – real estate marketing lacks transparency http://agbeat.com/real-estate-sales-marketing/the-last-bastion-of-obfuscation-real-estate-marketing-lacks-transparency/ http://agbeat.com/real-estate-sales-marketing/the-last-bastion-of-obfuscation-real-estate-marketing-lacks-transparency/#comments Sat, 21 Aug 2010 16:00:32 +0000 Jonathan Dalton http://agentgenius.com/?p=4535 Take a Critical Look When was the last time you have taken a critical look at your marketing plan? Not in terms of completeness or variety or creativity but rather in terms of effectiveness. And not effectiveness in terms of whether the house sold or not, but whether the sale took place because of your marketing or by dint of [...]
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]]> http://agbeat.com/real-estate-sales-marketing/the-last-bastion-of-obfuscation-real-estate-marketing-lacks-transparency/feed/ 35 My Epiphany is That Flat Rate is the Only Way to Fly http://agbeat.com/real-estate-sales-marketing/flat-rate-is-the-only-way-to-fly/ http://agbeat.com/real-estate-sales-marketing/flat-rate-is-the-only-way-to-fly/#comments Sat, 21 Nov 2009 16:00:12 +0000 Jonathan Dalton http://agentgenius.com/?p=4134 An Epiphany It hit me like a thunderbolt today while I was at lunch. An epiphany about the silliness of paying a professed professional a percentage of the sales price when there were other far more logical alternatives – flat rates, for instance. Or even better, since the professional represents the seller on my purchase and they are being paid [...]
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]]> http://agbeat.com/real-estate-sales-marketing/flat-rate-is-the-only-way-to-fly/feed/ 62 Mark Your Calendars … RE Bar Camp Bismarck http://agbeat.com/real-estate-coaching-tutorials/social-media/mark-your-calendars-re-bar-camp-bismarck/ http://agbeat.com/real-estate-coaching-tutorials/social-media/mark-your-calendars-re-bar-camp-bismarck/#comments Wed, 25 Feb 2009 01:10:58 +0000 Jonathan Dalton http://agentgenius.com/?p=10375 I Don’t Get It Does anyone else remember the seen from Big where Tom Hanks is in a development meeting at the toy company, listens to an entire presentation with a quizzical look on his face and then says simply, “I don’t get it?” If you do, then you can understand my current feeling with the wave of RE BarCamps [...]
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]]> http://agbeat.com/real-estate-coaching-tutorials/social-media/mark-your-calendars-re-bar-camp-bismarck/feed/ 14 Save the Badges for the Webelos http://agbeat.com/real-estate-sales-marketing/save-the-badges-for-the-webelos/ http://agbeat.com/real-estate-sales-marketing/save-the-badges-for-the-webelos/#comments Mon, 23 Feb 2009 15:09:27 +0000 Jonathan Dalton http://agentgenius.com/?p=10263 On My Honor, I’ll Do My Best … Somewhere in my house I have one or two pins left from my days with the Webelos and a couple of badges left over from my days with the Boy Scouts. If I’m not mistaken, the main badge floating around my office is from when I reached “Second Class.” And now thanks [...]
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]]> http://agbeat.com/real-estate-sales-marketing/save-the-badges-for-the-webelos/feed/ 13 MLS Solutions Continue Search for a Problem http://agbeat.com/residential/mls-solutions-continue-search-for-a-problem/ http://agbeat.com/residential/mls-solutions-continue-search-for-a-problem/#comments Mon, 02 Feb 2009 19:23:37 +0000 Jonathan Dalton http://agentgenius.com/?p=9814 Needed: A Couch Three beagles and three children can take their toll on household furniture, particularly reclining sofas. I’ve spent more than a little time over the past few months replacing bolts that either were jolted loose or broken by kids catapulting off of the sofa over an armrest or beagles using the back cushion as a trampoline to help [...]
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]]> http://agbeat.com/residential/mls-solutions-continue-search-for-a-problem/feed/ 14 Give Me Lever(age) or Give My Car Death http://agbeat.com/real-estate-coaching-tutorials/give-me-leverage-or-give-my-car-death/ http://agbeat.com/real-estate-coaching-tutorials/give-me-leverage-or-give-my-car-death/#comments Mon, 08 Dec 2008 09:20:55 +0000 Jonathan Dalton http://agentgenius.com/?p=7997 Unintentional Help Wanted Ad Last week, back on the home front, I wrote a post explaining that I was changing the way I do business as we head into 2009. With rare exceptions, my days of driving to the far eastern reaches of the Phoenix real estate market have come to an end. Set aside the argument about local knowledge. [...]
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]]> http://agbeat.com/real-estate-coaching-tutorials/give-me-leverage-or-give-my-car-death/feed/ 8 Back to the Future With Web 1.0 http://agbeat.com/real-estate-sales-marketing/back-to-the-future-with-web-10/ http://agbeat.com/real-estate-sales-marketing/back-to-the-future-with-web-10/#comments Mon, 01 Dec 2008 20:01:02 +0000 Jonathan Dalton http://agentgenius.com/?p=7711 As I was writing yet another post on my home blog last week, it occurred to me that the blog itself is a loss leader. Trying to quantify the return I see for the time I invest is difficult at best – several Canadian clients have commented on the information I have onsite dedicated to their special circumstances – but [...]
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]]> http://agbeat.com/real-estate-sales-marketing/back-to-the-future-with-web-10/feed/ 21 The Key, The Lounger and The Guest http://agbeat.com/real-estate-sales-marketing/the-key-the-lounger-and-the-guest/ http://agbeat.com/real-estate-sales-marketing/the-key-the-lounger-and-the-guest/#comments Fri, 21 Nov 2008 00:00:45 +0000 Jonathan Dalton http://agentgenius.com/?p=7379 What you see is a stylized version of my room key from the Albuquerque Sheraton. Inside my room was the most amazing lounge chair. This became my home away from home, as I watched the shadows fall on the Sandia Mountains while reading the latest Clive Cussler novel. Also inside the room was a rather fancy packet explaining all of [...]
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]]> http://agbeat.com/real-estate-sales-marketing/the-key-the-lounger-and-the-guest/feed/ 8 It Will All Be Over Soon http://agbeat.com/real-estate-coaching-tutorials/it-will-all-be-over-soon/ http://agbeat.com/real-estate-coaching-tutorials/it-will-all-be-over-soon/#comments Mon, 03 Nov 2008 18:04:06 +0000 Jonathan Dalton http://agentgenius.com/?p=6657 T-Minus 37 Hours and Counting Within the next 37 hours or so, we’ll know who the next President of the United States is going to be. I’ve reached the point where I’m less concerned with who it is than simply knowing which one it will be so we can return to our lives as normal (or as normal as they [...]
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