AGBeat Columnist: Jonathan Dalton
Jonathan Dalton is a Realtor with RE/MAX Desert Showcase in Peoria, Arizona and is the author of the All Phoenix Real Estate blog as well as a half-dozen neighborhood sites. His partner, Tobey, is a somewhat rotund beagle who sleeps 21 hours a day.
The fallacy of “going back to the basics” in real estate
This editorial piece was originally published here on AgentGenius on 02.11.08 and is still timely exactly three years later. I made it through just under three minutes of Saul Klein’s how-to video on marketing before I called it quits. It wasn’t that the points were thoroughly irrelevant – to the contrary, it goes to the heart of what all the ...
Last bastion of obfuscation – real estate marketing lacks transparency
Take a Critical Look When was the last time you have taken a critical look at your marketing plan? Not in terms of completeness or variety or creativity but rather in terms of effectiveness. And not effectiveness in terms of whether the house sold or not, but whether the sale took place because of your marketing or by dint of ...
My Epiphany is That Flat Rate is the Only Way to Fly
An Epiphany It hit me like a thunderbolt today while I was at lunch. An epiphany about the silliness of paying a professed professional a percentage of the sales price when there were other far more logical alternatives – flat rates, for instance. Or even better, since the professional represents the seller on my purchase and they are being paid ...
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So Long and Thanks for All the Fish
Throwing Q’s Into the Privet Bush For the last 18 months, I have thrown Q’s into the privet bush without any concern for young rabbits, foxes or even Ford Prefect for that matter. In fact, this marks the 99th time I’ve set fingers to keyboard here at Agent Genius since Benn and Lani were kind enough to extend an invitation ...
Flipping The Question On Its Head
Editor’s Note As an aging member of Genration X trying to figure out where he left his car keys, I was unable to put together a really cool video as counterpoint. But in the interest of an even battle, I’m writing this post on my computer as I drive down I-17. And you – yes, you in the blue Pontiac ...
Confessions of a Self Made Mediocrity
The Proof’s in the Results The other day I was with a small group talking to Colorado Rockies manager Clint Hurdle. In discussing one of his pitchers he said that the hitters usually will tell you how effective you are as a pitcher. Translation: get the hitters out, and you’re doing your job. Don’t and you’re not. Oddly enough, this ...
Mark Your Calendars … RE Bar Camp Bismarck
I Don’t Get It Does anyone else remember the seen from Big where Tom Hanks is in a development meeting at the toy company, listens to an entire presentation with a quizzical look on his face and then says simply, “I don’t get it?” If you do, then you can understand my current feeling with the wave of RE BarCamps ...
Paging David Bixby …
Hypocrisy … EXTERIOR, DAY … MILD-MANNERED BRUCE BANNER’S SHIRT BEGINS TO RIP APART AS HE TURNS A GREEN HUE. EXTRAS SCRAMBLE FOR COVER … “That does not mean, however, that we should avoid having the conversation just because there are those who would take it as a personal affront to their income earning ability.” It’s laughable to think that any ...
Save the Badges for the Webelos
On My Honor, I’ll Do My Best … Somewhere in my house I have one or two pins left from my days with the Webelos and a couple of badges left over from my days with the Boy Scouts. If I’m not mistaken, the main badge floating around my office is from when I reached “Second Class.” And now thanks ...
Face Reality: I Don’t Have to Do Anything
Keep Your Have To To Yourself There’s a lot of “have to” being thrown around these days. And I’m not even including the “we have to do something” mantra that’s been coming down from Capitol Hill for the last week. The real estate industry “has to” change. Percentage-based commission structures “have to” change. Static websites “have to” evolve into blogs ...
Inman News Plans Objective View of Real Estate Commissions
The future of commission-based real estate This morning, the message was sent out via Twitter that Inman News in February will be examining the future of commission-based real estate. And to that, all I can say is that it’s about time. If ever there is a (non) topic that routinely has been twisted to suit the purposes of whatever particular ...
MLS Solutions Continue Search for a Problem
Needed: A Couch Three beagles and three children can take their toll on household furniture, particularly reclining sofas. I’ve spent more than a little time over the past few months replacing bolts that either were jolted loose or broken by kids catapulting off of the sofa over an armrest or beagles using the back cushion as a trampoline to help ...
Benn Rosales
Conal Campbell
Elijah May
Lani Rosales
Tara Steele
Marti Trewe
Charlene Jimenez