AGBeat Columnist: Janie Coffey
Janie has been in the development, construction and real estate industries for over 20 years. She began her career in commerical construction and has slowly worked into all of the related industries and added residential properties to her resume 7 years ago. She is currently the co-owner of sister companies, Papillon Real Estate and Papillon ReDevelopment (a construction and project management firm). Janie blogs for The Coral Gables Story. In her "free" time, she is a graduate student of Atlantic History with a focus on the history of business and technology. She is a lover of geo-anything. She loves the story.
Disclosing ghosts and the departed- deeper meanings
As a historian, I have been trained to look for the deeper social meanings behind laws, customs and traditions. With Halloween upon us, a look into how we, as real estate professionals, are expected to treat homes with a storied past makes for an interesting study. Suicide, murder, deaths and house ghosts all make for touchy subjects for both sellers ...
Is agent-centric branding a good thing or a bad thing?
I write this post not from a position of authority, but from one of inquisitiveness. There is A LOT of branding going on in real estate; branding of the brokerage, branding of the agent, branding of a blog, even branding of a specific listing. Recently, as part of the reinvention of my own brokerage and blog, I’ve begun to look ...
Do you operate as a professional or as a public servant?
People often go into real estate because they are people persons (does that work, grammatically speaking?) They like people, they have the gift of gab and are all around good people. What they often don’t realize is that being a real estate agent, and making a good living from it, is a business. A real estate agent is a professional, ...
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Are you the Ricky Roma or the Elle Woods of real estate sales?
I have come to realize there is a divide, a great divide among real estate agent personas. One side sees real estate as a hand numbers game, one filled with scripts and charts and hard sales. The movie Glengarry Glen Ross takes the persona of that hard sales agent with a close for every season and puts it him/her on ...
Minimum commission policies: good or bad business?
With so many bargain basement deals available to buyers, some brokers are implementing a “minimum commission policy”. They ask buyers to sign an agreement guaranteeing a commission of $X, anything less than that, the buyer makes up the difference at closing. Many property prices have slipped so low that their position is that they need to net $X per closed ...
Using a #Tweetchat to highlight your local market knowledge
Sharing local real estate statistics, data and informed insights on your local real estate market is something that can really set you apart as a true expert. Why not put together a group of several Realtors and form a group to hosts a weekly local online real estate chat? Called a RealEChat, and you can host it via twitter using ...
Motivational selling – finding the pleasure and pain
Sigmund Freud coined the term “The Pleasure-Pain Principal” which is as simple as it sounds. We are biologically programmed to seek pleasure and avoid pain. We are internally motivated and drawn toward that anticipated pleasure and repelled by anticipated pain (unless you are a masochist, but that’s a different blog entirely). Some of us are more drawn to pleasure, even ...
It’s my way or the highway. What about the consumer’s way?
As technology has grown in real estate, a line has been drawn in the sand between many agents. Some believe that technology, including social media, blogs and high-tech phones is the way to go. Some think that the tried and true, belly to belly old school approach is, and always will be, the answer. Either way, they seem to ...
The 10 newest/coolest geo-mapping apps for RE Bloggers
Incorporating maps into your blog or website can be an engaging and exciting way to snag your readers’ attention. New technology has allowed mapping to become nearly a living breathing thing which you can create, explore and share. It’s not your momma’s flat paper map anymore! Here’s a snapshot of some really cool things you can do with geo-mapping to ...
Keep your local blog buzzing with amazing content
Focusing your blog on a local or even hyper-local community is all the rage right now in real estate blogging. And for good reason. If you spread yourself too thin over a large geographic area, the “synergy” (to use an over used word) of all of your efforts is just not likely going to pay off as well as if ...
Cheap & easy way to dominate your farm using video
Video is an easy, fast and inexpensive way to dominate your market. The benefits of video are two-fold. On the consumer side, readers love video, it’s easier to watch a video than read a long text based blog. On the SEO side, Google loves video and will often push video up in ranking faster than text, so you have a ...
Too many choices for buyers leads to no sale at all?
Numerous reports have been written about the effect an abundance of choice can have on a buyer. It overwhelms them, often to the point of not being able to make a decision at all. Logic would have you think that a large and varied list of options would lead to a happy buyer (of anything, from ketchup to cars), but ...
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