AGBeat Columnist: Jack Leblond
Jack Leblond is a SEO/SEM professional working for a large corporation full time in Austin, TX. He is not a Realtor, he is our in-house SEO expert.
Jack is the Director of Internet Strategy and Operations for TG (www.tgslc.org). In addition to managing the team that develops and maintains the company's multiple Web sites, he focuses on Search Engine Optimization (SEO), e-marketing and Social Media. Jack's background ranges from Submarine Sonar Technician/Instructor for the United States Navy, technical writer, pioneer in internet/intranet creation for McGraw-Hill and Times Mirror Higher Education, former Adjunct Professor for two Universities teaching web-related courses, has served as a city council member and co-founded Net-Smart, a web design and hosting company, where he managed networks and oversaw the development of hundreds of Web sites. As a free-lance SEO consultant, Jack performs SEO Site Audits for small/medium businesses that want their web sites to perform better in the search engine listings.
SEO Tip – It’s Time for a Pop Quiz
Time to find out who’s been paying attention This week we are not having a tip, this week it’s time to see who’s site is doing well, and who’s needs some more help. After all, how can I possibly know what kind of help (or how much) you need without testing your skills? But, this is not a pencil and ...
SEO Tip – Spy on Your Competition with Google Alerts
You Can’t Keep up with the Jones’ if you don’t know what they are doing. Welcome back to the SEO Tips series, I’m glad you’ve stuck with me and hope you have learned a thing or two to help your Web site perform better. This will be the last tip in this series for a while. Next week we’ll do ...
SEO Tip – Use Google for Keyword Research
Use some of Google’s muscle for keyword research Welcome back, hope you had a safe and enjoyable holiday break. My wife and I used our time to put in new kitchen counters and tile….but, that’s a whole other post. Let’s get to today’s SEO Tip. Keyword research can be both intimidating and time consuming, but why should YOU do all ...
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SEO Tip – Don’t Forget to Optimize Your Interior Pages
You need more than just curb appeal to make Google happy Welcome back, time for another SEO Tip. Is your Web site like a Hollywood back-lot? All snazzy looking up front, but nothing on the inside? More importantly, does Google think that’s what it is? I’ve hinted at this a couple times before, but it is very important that you ...
SEO Tip – Create a Sitemap For Your Real Estate Web Site
Sitemaps help make your 100 acres easier to navigate Welcome back. My series of SEO Tips is winding down; I hope you have gotten a lot out of them. If you have questions about this, the earlier tips or something I have yet to cover, please don’t hesitate to ask. How could Christopher Robin ever find Pooh or Tigger’s place ...
SEO Tip – Optimize Your Images for Better Rankings
It’s Saturday morning, so you know what that means – time for another SEO Tip. This week’s tip is so simple some of you may wonder if it’s even true, others may wonder why they haven’t been doing it already. You have all been told for years that you must add lots and lots of images to your sites. You’ve ...
Search Engine Optimization Tip – Word Separators
Hyphens and underscores and pipes – OH MY! Welcome back, hope you are learning lots from my series of SEO Tips. This week we’ll take a look at some common methods of separating words in your URLs and page titles, and which should provide you the best results in the search engine result pages (SERPs). Separators in URLs Depending on ...
SEO Tip – Discovering backlinks
Welcome back, hope you are finding this SEO tips series helpful. A few weeks ago we discussed how to properly link to your site and the documents in it. Today, we’ll learn how to discover what other sites link to you, what pages they link to, and what words they use to do it. You may recall from my SEO ...
SEO Tip – META keywords
Hopefully last week’s SEO Tip didn’t make your brain hurt too bad – I promise not to get that geeky again for a while. I know some you of are already thinking up snarky comments about how useless you think the META Keywords are – take a deep breath, count to 10, and read on. I bet I can change ...
SEO Tip – Canonicalization
In last week’s SEO Tip about linking to the home page correctly, I promised to tell you how to do “canonicalization” (just don’t ask me to pronounce it). As a quick refresher, canonicalization is a fancy word that means to direct traffic from multiple, possibly undesirable addresses, to a single preferred address. The most common use for this is for ...
SEO Tip – Linking to Your Home Correctly
Welcome to another in my series of SEO Tips. The last few weeks have been pretty geeky, covering META Tags and other mysterious things. Today is an easy one; Link to your Home page correctly. I know – that’s TOO EASY to even count as a tip, right? Ha! Guess again bucko! We have to remember that even though Google ...
SEO Tip – META Descriptions
Time for another edition of the SEO Tips series, today we will be discussing META Descriptions. If you are not familiar with META Tags, you really should read SEO Tips – Meta Tags before you continue. META descriptions are short (less than 160 characters) pieces of text that are used to briefly describe the content of a page. This text ...
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