AGBeat Columnist: Heather Elias
Heather is a Realtor with Century 21 Redwood Realty in Ashburn, Virginia. She's also the 2008 VARBuzz Blog Brawl Champion, mom to four fantastic kids, and the wife of a golf professional. If she had free time, she'd probably read a good book or play golf. You can find her on twitter, @hthrflynn, or writing on her blog, LoCoMusings.com.
Clients Acting Sheepish?
Image Credit I’m always amazed at how rational, professional clients can make seemingly illogical decisions when it comes to the process of buying or selling a home. When faced with facts and statistics that should lead to a comfortable and informed decision, the most intelligent clients still let fear and uncertainty dictate their choices. Why does this happen? Herding Impulse ...
No Decision Needed
Image Credit Decision Point Consumer is at a point where a decision needs to be made. They need advice and help. What do they do? Do they get in their car and start driving around to find answers? Do they hop on the computer and search around for the information they need? Or do they pick up the phone and ...
Kissing Toads To Find a Prince
Image Credit The debate rages on about whether the big brokerages will adapt and thrive in a web 2.0 world, and whether the internet savvy boutique firms will be sustainable without big brand backing. As an agent in today’s market, I just want to work somewhere where I can be successful. It’s not crazy that it’s taken a while for ...
It’s a New Year, Baby!
Reflecting on a Year to Remember I’m a New Year’s Baby, so I’m allowed to be melancholy and introspective at the turning of the calendar. I have only one resolution for the new year: Succeed. Instead of writing about how I can adapt that resolution to various aspects of my business, I’m instead looking backwards on 2008. For me, this ...
Amazing What a Year Can Do
What a year… This has been quite a year for me as a real estate agent and blogger… I was one of those folks who started out blogging on Active Rain, probably back in March 2007, before I finally got my nerve up to do a stand-alone blog. LoCoMusings.com was ‘born’ right around this time last year (December 14th, actually!). ...
What You See is What You Get
There have been a few blog posts recently that struck a nerve with me. Enough to make me take a step back to look at why I was reacting so viscerally to what was written by folks that I have a tremendous amount of respect for. Being A Little Defensive Teresa Boardman’s Drinking on the Internetpost talked about online ...
You Look… Familiar…
You know that look you catch, when you are standing in line at the grocery store, or at the bank. The head cocked to one side, looking at you like they want to say something. And when they do, it’s something along the lines of “You’re that Realtor, aren’t you?” Smile and Wave, Boys, Smile and Wave Priceless. Face recognition, ...
I Sell Real Estate in My Pajamas
Exaggeration? Hmm… Okay, so maybe I’m exaggerating a little. But I get up in the morning, head downstairs, grab a cup of coffee, and sit down in my office. I check email, and start to write. And my clients find me. I’ve been doing this for a couple of years now, and despite having built a comfortable online presence and ...
What Kind of Stupid Question is That?
image credit I have a fantastic listing right now. The condition is pristine. It has been well maintained the entire time they have owned it. (They didn’t suddenly rush to complete a bunch of work just before it went on market!) It’s a dream listing. Staged, clean, beautiful. After carefully reviewing comparable solds we priced the home appropriately. So, I ...
Stop the Finger Pointing and Just Fix It. Yes, Now…
Somebody Screwed Up.. Last week I wrote about talking at your clients rather than with them. Listening to them and being engaged in the conversation is important. Just as important are the words you choose, and how you respond. I can’t tell you how many phone conversations I’ve overheard between agents and clients that made me cringe. The point was ...
















