All posts by Greg Fischer
While real estate consumers understand how to research homes, what happens after that point remains a mystery, through no fault of their own, but very much to their own detriment.
By examining the messaging put forth by two real estate technology companies, it is easy to see how they have lost focus as they've gotten bigger.
Years ago, the term "unzillowable" was coined, and many startups and algorithms have launched since then,but have yet to supplant real estate professionals.
When you take a hard look at the individuals practicing real estate, it becomes quickly evident who the "A" students are, versus those whose work simply doesn't deserve to be on mom's fridge.
Running a business like a boss isn't easy, but it may be your only choice - unless you care less about being an authority and more about your face appearing in peoples' sidebars.