AGBeat » Ginny Cain McMurtrie http://agbeat.com News, insights, tools, and inspiration for business owners and professionals Fri, 10 Feb 2012 02:21:03 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Print ain’t dead Bob: Dear Ginny WTH http://agbeat.com/real-estate-sales-marketing/print-aint-dead-bob-dear-ginny-wth/ http://agbeat.com/real-estate-sales-marketing/print-aint-dead-bob-dear-ginny-wth/#comments Thu, 01 Oct 2009 14:57:56 +0000 Ginny Cain McMurtrie http://agentgenius.com/?p=17481 Dear Ginny WTH, With the demise of print advertising, where does the broker brand come into play any more? It is the agent doing all the marketing these days. Realtor Bob Dear Bob, I think it was Mark Twain that said the rumors of my demise have been greatly exaggerated. Print ain’t dead Bob. Let’s not castigate all print because [...]
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]]> http://agbeat.com/real-estate-sales-marketing/print-aint-dead-bob-dear-ginny-wth/feed/ 7 How to be Transparent Without Showing Your Chest Hair http://agbeat.com/real-estate-coaching-tutorials/how-to-be-transparent-without-showing-your-chest-hair/ http://agbeat.com/real-estate-coaching-tutorials/how-to-be-transparent-without-showing-your-chest-hair/#comments Fri, 10 Jul 2009 15:13:03 +0000 Ginny Cain McMurtrie http://agentgenius.com/?p=15311 1.0 vs 2.0 You know the internet is no longer a static tool to show pictures and data. It’s an interactive tool that is highly participatory. It’s the old 1.0 versus 2.0 thang. It was once easy just to put up a web site with your picture, pictures of listed properties, school information and other static data. Now there is [...]
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]]> http://agbeat.com/real-estate-coaching-tutorials/how-to-be-transparent-without-showing-your-chest-hair/feed/ 20 Messages That Cut Through the Noise [Dear Ginny, WTH?] http://agbeat.com/real-estate-coaching-tutorials/dear-ginny-wth-messages-that-cut-through-the-noise/ http://agbeat.com/real-estate-coaching-tutorials/dear-ginny-wth-messages-that-cut-through-the-noise/#comments Wed, 24 Jun 2009 14:40:03 +0000 Ginny Cain McMurtrie http://agentgenius.com/?p=14451 Dear Ginny WTH, The web has proven to be a huge benefit for getting product and service messages to prospective buyers faster, easier, and more cost effectively than many traditional marketing vehicles. This expansion has given rise to even more marketing real estate in the form of banners, sponsored links, blogs, etc. There are quite a lot of marketing content [...]
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]]> http://agbeat.com/real-estate-coaching-tutorials/dear-ginny-wth-messages-that-cut-through-the-noise/feed/ 21 Marketing a high end property- Dear Ginny WTH http://agbeat.com/real-estate-sales-marketing/dear-ginny-wth-marketing-a-high-end-property/ http://agbeat.com/real-estate-sales-marketing/dear-ginny-wth-marketing-a-high-end-property/#comments Thu, 18 Jun 2009 13:43:12 +0000 Ginny Cain McMurtrie http://agentgenius.com/?p=14038 Dear Ginny WTH: I just listed a $2 million home for sale. I know it’s tougher to sell in the upper end of the market than the average especially now and there are fewer people able to buy a home priced in this range. What are your recommendations for marketing a high end property in a slower market? Anonymous Agent [...]
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]]> http://agbeat.com/real-estate-sales-marketing/dear-ginny-wth-marketing-a-high-end-property/feed/ 3 Are Realtor.com banner ads effective? [Dear Ginny WTH?] http://agbeat.com/real-estate-sales-marketing/dear-ginny-wth-are-banner-ads-effective/ http://agbeat.com/real-estate-sales-marketing/dear-ginny-wth-are-banner-ads-effective/#comments Wed, 06 May 2009 12:13:54 +0000 Ginny Cain McMurtrie http://agentgenius.com/?p=12366 Dear Ginny, After months of paying for banner ads on Realtor.com and seeing no return, I am at a loss as to what to do. The folks at Realtor.com say that we’re not getting clicks because we’ve got the wrong banner ads. Our banner ads promote our web site and our listings. What’s “wrong” with that? Isn’t that what I’m [...]
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]]> http://agbeat.com/real-estate-sales-marketing/dear-ginny-wth-are-banner-ads-effective/feed/ 17 Buyers Waiting For Rock Bottom [Dear Ginny, WTH?] http://agbeat.com/real-estate-sales-marketing/dear-ginny-wth-2/ http://agbeat.com/real-estate-sales-marketing/dear-ginny-wth-2/#comments Wed, 11 Mar 2009 14:08:39 +0000 Ginny Cain McMurtrie http://agentgenius.com/?p=10790 “Dear Ginny, WTH?” which is like a “Dear Abby” column for real estate objections. If you have a tough client or a marketing problem, “Dear Ginny, WTH?” is for you. Questions can be funny, they can be serious, it doesn’t matter, just ask! Dear Ginny,  I have buyers who keep saying to me they are waiting for prices to drop; [...]
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