AGBeat Columnist: Ginny Cain McMurtrie
Ginny is a 360 degree marketing specialist with over a decade of experience in real estate-related fields. She’s held senior level marketing positions at Alain Pinel Realtors and Prudential California, Nevada and Texas Realty. She left the corporate world in 2007 to start her own marketing communications company, Cain Communications. She markets to segments that matter using media that matters. Follow her on Twitter @ginnycain.
A World Without the MLS: It Exists
Before you complain about what the local MLS is doing or not doing for you, read on. Imagine if you will a world where there is no full or public list of homes for sale. Imagine that you have to drive through every neighborhood your buyer wants to live in to find what homes are for sale. Imagine you have ...
What? You moved to France?: Dear Ginny WTH
Dear Ginny WTH, I hear that you have moved to Paris for one year. What is the fascination with France? Far From A Frog Dear Triple F, Yes, I moved last week to Paris for one year to soak up the French culture, language and lifestyle. Don’t worry, I’m not going on one of those sabbaticals to take painting lessons ...
Print ain’t dead Bob: Dear Ginny WTH
Dear Ginny WTH, With the demise of print advertising, where does the broker brand come into play any more? It is the agent doing all the marketing these days. Realtor Bob Dear Bob, I think it was Mark Twain that said the rumors of my demise have been greatly exaggerated. Print ain’t dead Bob. Let’s not castigate all print because ...
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Does Brand Matter? – Dear Ginny WTH
Dear Ginny WTH Does being with a large brokerage really make any difference to the consumer? What is most important to the consumer when it comes to real estate services? Going Broke in Boise Dear GoBro, Brand does make a difference to the consumer that has been proven. In real estate, unless you have your own brokerage, you are dealing ...
I’m Going Mo-bile- Dear Ginny WTH
Dear Ginny WTH, I heard you went to the Mobilize 09 mobile technology conference in San Francisco last week. What did you learn? -Somebody’s Watching Dear Somebody, I’m not sure how you know what I was doing last week, but since you asked. Here are eight things I learned at Mobilize 09. Innovation in the industry – The mobile ...
Dear Ginny WTH: Talk to me about Loan Officer marketing
Dear Ginny WTH, I’m a loan officer who just made a move to a new brokerage. The good thing about the new brokerage is they have made a name for themselves in a certain niche market. The not so good thing is they don’t really have a full compendium of marketing materials for loan officers. If you were advising them, ...
Property Marketing Plan Needs Updating- Dear Ginny WTH
Dear Ginny WTH, I’m going into a listing presentation next week and want to wow my potential sellers with my marketing plan to expose their property. My usual plan includes placing the property in the MLS, on my broker’s site, on my web site, a personal property URL, property flyers, a just listed postcard, email to buyer’s agents, emails to ...
Good Things From REConnect SF- Dear Ginny, WTH?
Dear Ginny WTH, What did you learn at the REConnect conference last week? Absent in Albuquerque Dear Absent, You missed a good show. The REConnect conference is about innovation, change and new ideas and I definitely got some new ideas. One of the quick sessions from the stage was tools and technologies you should know. I’ll give you a few ...
Is Canned Fodder Good? Dear Ginny WTH
Dear Ginny WTH, I’m thinking about signing up with one of those services that provides me with monthly marketing materials to send out to my past client homeowners. For $89 per month I get copy that I can place in a letter and a companion professionally printed glossy slick to include with the letter. What do you think about programs ...
What Should I Have On My Home Page? Dear Ginny WTH
Dear Ginny WTH, I’m a real estate agent with my own web site and domain. I’m about to revamp my home page and I’m struggling trying to figure out first, what are the necessary components for the home page and second, what to highlight on the page. Obviously property search should standout but how much? Do people want to know ...
Can There Be Too Many Property Details? Dear Ginny WTH
Dear Ginny WTH, I have for years been putting up as many photos as possible on my web site, as well as online listing sites such as Realtor.com, Trulia, Zillow, etc. I sometimes wonder if putting too much information online can actually discourage people from viewing the house in person. What is your opinion? Ansel Adams, San Francisco Dear AA, ...
How to be Transparent Without Showing Your Chest Hair
1.0 vs 2.0 You know the internet is no longer a static tool to show pictures and data. It’s an interactive tool that is highly participatory. It’s the old 1.0 versus 2.0 thang. It was once easy just to put up a web site with your picture, pictures of listed properties, school information and other static data. Now there is ...
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