AGBeat Columnist: Ginger Wilcox
Ginger Wilcox is a Broker Associate at Alain Pinel in Marin County, California in the San Francisco Bay Area. She is an accomplished speaker, writer and trainer on the real estate industry, online marketing and social media strategy. Ginger is the publisher of the Marin Real Estate Guide -"Blog by the Bay," a highly regarded Bay Area real estate web site. For more information about Ginger, visit gingerwilcox.com.
Interview with NAR Social Media Manager-Todd Carpenter
The National Association of REALTORS® announced the hiring of Todd Carpenter as it’s new Social Media Manager today. Todd is very dear friend mine, and effective today, a former business partner. It is bittersweet as Todd departs our company, Social Media Training Camp, but Mariana, Kelley and I are all tremendously proud as he takes on this substantial task. I ...
MAGIC PILL FOR SUCCESS—FOUND
I speak to agents across the country on a daily basis. This economy and the real estate market is one of the toughest markets the majority of them have ever seen. Sadly, many real estate agents are not making enough money today to pay their bills. Many haven’t had commission checks this year. Most who are making money still aren’t ...
Getting Local With Twitter
When I first started on Twitter, I got comfortable by chatting with other real estate agents, most who I knew already from places like Active Rain. Over time, I realized something magical about Twitter- there are lots of non-real estate agents on the site, many who live right near me. Now, I don’t know about you, but in my real ...
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Recommend your way to more business
I love almost any social network, but one network I have not spent a lot of time engaging on is LinkedIn. I have a presence on it, but my LinkedIn strategy has been relatively non-existent. Yesterday, I had the opportunity to present a session at ReBarcamp NYC with Todd Carpenter on using online to develop relationships in real life. It ...
Relationships Key To Success
2008 sucked. Pure and simple. The economy sucked. The real estate market sucked. Many people’s lives were really not good in 2008. We all know that 2008 was a rough one for many of our friends, family and associates. Excuse my lack of eloquence but enough suckiness. Let’s get positive! I was tired about hearing about how bad 2008 was, ...
Finding that perfect home location
Location, Location, Location The famous phrase is often used to describe real estate. That “perfect” location may be is not the same for every buyer and varies based on a variety of different factors. A new site tries to help them on this mission. Optimalhomelocation.com trys to suggest the perfect home location by analyzing where you go most often including ...
What Would Make You Move?
It is what I call “recruiting season” and real estate brokers are on the hunt. As agents start to plan for the next year, many brokers are out looking for the cream of the crop. My guess is that more agents will actually be making moves this year. In my local area, the number of homes sold last month was ...
Give the gift of contribution
Maybe I have this all wrong… Recently, I spoke on a panel about blogging for business at the National Association of Realtors convention. At the end of the session, I was approached by an attendee who asked: But when do I sell? I paused, gathered my breathe, and said, “you don’t.” We looked at each other for a moment, and ...
Mastering the Hurdles
Stop the blame game There are so many times when we hear excuses about why people fail. Why we ourselves fail. The market has changed. I have been under the weather. I wasn’t treated fairly. The other agent told false stories about me. There are tons of excuses for why we don’t achieve our goals, some real, some created or ...
NARlando Buzz
NAR Conference Buzz So, there is lots of buzz going on about the 2008 REALTORS® Conference & Expo taking place in Orlando at the end of this week. I am very excited to be attending and speaking on a panel. There are a few sessions that cannot be missed for those looking to learn more about implementing web 2.0 strategies ...
Cat Got Your Tongue
I love blogging. I love social media. I am a twitter addict. Addicted to Facebook too. You name it, I seem to have the social media addiction and plenty to say on most web venues. I sat down with the CEO of a web based company recently to talk about social media strategy for the new business. Mr. CEO says ...
Remove Emotion and Close the Deal
Yesterday, I got a huge compliment from an agent in a transaction I am working on. She said, “Ginger, I have been in the real estate business for 28 years. I know good agents. You are so calm. It is such a pleasure to work with you.” It was a huge compliment from an agent who is highly regarded and ...
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