AGBeat Columnist: Erion Shehaj
Houston Real Estate Rainmaker and Uberproud Father/Husband (not necessarily in that order). When I'm not skinning cats or changing diapers you can find me on Twitter or Facebook. I blog about marketing, social media and real estate. I might not always be in agreement, but you can rest assured I'll be honest. Oh, and I can cook a mean breakfast...
New Breed of Single Property Websites for Real Estate: The Solution
Judging by the great responses to my first post on single property websites for real estate, I wanted to make sure that the follow up article was up to par. So I took the idea on the road to REBarcamp Austin last week and we had a lively discussion with some of the brightest kids on the block: Drew Meyers, Mike ...
A new breed of Single Property Websites for Real Estate
Single Property Websites and the iPhone From the very first time I read about using single property websites on a dedicated domain to market real estate, I thought the idea was absolutely brilliant. Today, I think single property websites can revolutionize the real estate business. The overwhelming majority of real estate agents reading that previous sentence are nodding their heads ...
Running a Successful Real Estate Business Part Deux: Multiple Profit Centers
A Tale of Two Niches As the real estate market took a turn for the worse in 2007, foreclosure filings across the country spiked heavily and like mushrooms after the rain, REO brokerages appeared on the scene almost overnight. The new contingent of hastily put together firms joined the handful of brokers that had been selling bank owned foreclosures for ...
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Running a Successful Real Estate Business Part Un: Kill Overhead
The Series In reading the title, you are probably thinking that I am about to go all Deepak Chopra on you and unleash some infomercial guru wisdom. But I am no guru, nor am I trying to be. I am just an avid student of good business. While in the presence of a successful enterprise, be it a small restaurant, ...
The End of the Year Big Bang Theory in Real Estate
The news of the tax credit being extended and expanded rippled through the real estate industry as the masses of “seasonal” Realtors breathed a long awaited sigh of relief. For a while there it seemed like we might have to grind through the holidays (gasp!) and who wants to do that, right? I mean, prospective clients are either all turkey-ed ...
My Usual Suspects Moment- Real Estate Lead Generation
Hand could no longer hold the Kobayashi coffee mug that smashed into pieces all over the office floor. Eyes paced back and forth piecing together snippets of information that had appeared unrelated just seconds ago. Keyzer Soze. Confused At the dusk of my real estate career, I was thoroughly confused at the apparently inverse relationship between effort and results. At ...
The Catch 22 of Blogging for Business
Call it The Feverish Fall of Oh! Nine. Buyers, eager to drive their chest through the tax credit deadline ribbon, are calling non-stop. Ready, motivated and preapproved. Some we represent while others buy our listing inventory filling our pipeline to the crest. Five out of seven days in the last two months, we’re doing double, even triple sets of showings ...
It’s the Premise, Stupid.
This grin comes over my face every time I hear the “worn and torn” arguments against internet marketing. It is possible that your follow up stinks, like your favorite Lead Reseller likes to say. It could be that your leads are weak, Glengarry style. Perhaps it is because you require registration in your IDX (which equals murder, by the way). ...
The Dirty Little Secret about Social Media Return on Investment
What’s the social media return on investment? Ask that question to your favorite social media guru and watch them choke like Tony Romo at the sight of an Eagle. Then watch them redefine the meaning of the word “is”, rearrange the variables in the age old cash-on-cash formula and come up with a calculation that would confuse Einstein himself. You ...
Why do you do it?
C’mon, you can talk to me. From the crazy hours and sandcastle pipelines to douchebag underwriters and incompetent colleagues to unappreciative prospects and just-above-vampires popularity, there’s plenty of reasons to not be a real estate agent. After all we have all picked a field where income can be volatile and anemic at the same time while the fluctuations in business ...
The Biggest Lesson Social Media Taught Me
[Unlike my usual tirades, this one will be short and sweet] I have always been the proud owner of a 500-hp twin turbo competitive nature. It’s the Balkans in the bloodstream, I guess. Add to that mix my “scream at the TV” opinionated side and you get someone that enjoys a good debate. But when I started connecting using social ...
Rebuilding the Brokerage
After reading a couple of brilliant posts by Ines and JeffX on the future of the real estate business, I started thinking about my experience in setting up an infant brokerage firm. As I came to find out, the task of setting up a real estate business is a very different beast from the real estate business itself. I used ...
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